Sofia is a highly organized and proactive Digital Project Manager. Currently, she works as an Interactive Producer for Hero Digital, Project Managing Marcom seasonal campaigns for one of the largest global tech companies in Cupertino. Prior to her current role, Sofia worked in various roles at Visa before becoming a Global Marketing Analysist, where she reported, analyzed and provided recommendations to leadership on tens of millions of global FIFA Women’s World Cup sponsorships; paid, earned and owned media with insights into KPDs and KPIs performance to optimize and create learnings for future campaigns. She began as a Product Management Intern, then soon after in Portfolio Analytics. Following her experience as an intern, Sofia became an Associate Digital Analyst, conducting business analyses that provided solutions and informed business decision-making, helping understand how users engaged with their Digital Product and aiding in accelerating core Product Growth through applied insights. She also focused on making analyses more engaging by focusing on strategy and enhancing the storytelling to stakeholders. Then she became Credit Data Products Associate, leading sales enablement and go-to-market strategy of Data Products by working cross-functionally to grow and enable credit access globally. Sofia graduated from the University of Texas with a Bachelor’s in Marketing and Public Relations.