Swetha is a customer focused and quantitative metrics driven Product Manager with 7+ years of experience building Go-to-Market strategies for products ranging from concept to scale. Currently, Swetha is Senior Product Manager at Amazon Web Services and oversees the billing and commerce platform. Before, she was Senior Manager of Product Marketing at AppDirect and responsible for crafting and executing go-to-market plans for the AppDirect subscription commerce platform, launching their new products and releases, and delivering sales enablement. After interning at various software companies, Swetha, began her career at Accenture as a Senior Analyst. There, Swetha was in charge of client Relationship Management, Team Management, and Process Improvement. After 5 years at Accenture, she transitioned to HP as Corporate Strategy and worked in Strategy Consulting, Product Strategy, Investment Strategy, New Growth Opportunities, Competitive Analysis, Go-to-Market, Due Diligence, and M&A. Swetha is a structured problem solver with a strong analytical background and hands on experience launching products, assessing product value propositions and building scalable sales enablement processes. Professional experience includes: Product Marketing - GTM strategy, Product Positioning, Pricing, Segmentation and Targeting, Building Vertical Specialization, Competitive Insights and Analyst Briefing, Sales Enablement, Channel Marketing - SIs, VARs, OEMs, Resellers, Product Evangelism and Storytelling, Product and Project Management, Data Analytics: SQL, R, Tableau.Industry expertise includes SaaS, Cloud, E-commerce, Subscriptions services, B2B, Identity and Access Management, IoT, Connected Device Strategy, Consumer Electronics, Hospitality and Travel Services. Swetha graduated from University of Michigan with a Master in Business Administration in Strategy & Analytics.