Tim Holley

A product leader with deep expertise in consumer experiences, marketplaces, and scaling teams and organizations. I lead teams to drive meaningful growth through engagement and conversion optimization, launching zero-to-one products, and expanding into new markets and categories.

Currently, as Chief Product Officer at MyFitnessPal, I'm leading our transition to the product operating model focused on solving customer problems and driving measurable business value. I oversee a diverse set of teams, including Product Management, Product and Content Design, Product Marketing, and Research. Together, we create innovative, user-centric solutions that empower millions of people to achieve their nutrition and health goals. My leadership emphasizes fostering collaboration and alignment to maximize engagement, retention, and subscription growth.

Previously, as VP of Product at Etsy, I helped grow the marketplace from ~$500M in GMV in 2011 to ~$12B in 2024 by delivering impactful products and scaling high-performing teams. I played a key role in transitioning to a mobile-first platform doubling the share of GMV from native apps. Leaning into the influx of new buyers during the pandemic I developed and executed strategies that increased repeat purchases by 10%, cementing buyer loyalty. Partnering closely with Marketing, I led Etsy's investment in innovative initiatives like Gift Mode, which launched at Super Bowl 2024.

In addition to my work at Etsy, I defined the Product function at SoulCycle, growing the team 4x in 12 months and delivering digital solutions that expanded the brand’s reach and engagement.

I'm passionate about using my experience to contribute to forward-thinking companies as an advisor and/or board member. With expertise in scaling marketplaces, user engagement strategies, and organizational growth, I am eager to provide insights that drive sustainable success and innovation in consumer-facing businesses.