Yazeed has over twelve solid years of hands-on experience developing data-driven digital products. He is a strong believer that sustainable value is created by promoting a product-centric culture of data-driven iteration and experimentation. He finds himself often using many prominent frameworks such as the Four Fits Framework, Hooked Model, AARRR Metrics, Lean Startup, and Facebook's 3 Question Approach.
He is currently working as a Product Leader at Booking.com in the Netherlands. Before this, he was a Principal Product Manager for B2B Products at HungerStation in Saudi Arabia. He has also worked at Hello World Kids, as their Head of Products and Tech, owning their HelloCode.me and Smoothy products for kids. In addition, he has spent time as Head of Products for Mixed Dimensions Inc and was a Senior Product Manager at 7awi and Jabbar Internet Group.
Yazeed studied at Al-Ahiyya Amman University, earning a Bachelor's Degree in Graphic Design. He has also taken various courses in Product through LinkedIn, The Blockchain for Executives Master Class, and is a Professional Scrum Product Owner.
For more than six years, he has also donated his free time as a Certified Mentor with Youth Business International and is a Member of the Jordan Open Source Association.
Yazeed has received an incredible amount of recommendations from his colleagues. They consider him to be a great example and role model as he is always empowering every team member around him to rise up to become leaders themselves, making him a real leader of leaders. He is also extremely detail-oriented, focused on creating quality results, and continuously applies customer-centric product thinking approaches to his work.