AI alone won’t differentiate your product. Product leaders need strategies to design features that build loyalty and brand trust. In this playbook, Tricia Maia, Director of Product Management at TED, explains how to leverage AI for products that address real user pain points and elevate your brand.
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Before writing a single line of code, TED focused on defining the transformation users should experience. Learn how to use storytelling principles to frame your product narrative and ensure AI features deepen—not dilute—your brand identity.
See how to prototype quickly, validate ideas early, and avoid building “AI solutions in search of a problem” by grounding tests in real user challenges.
Explore how TED was able to pair fast, surface-level outputs with deeper content to increase long-term engagement.
See how TED combined AI with editorial expertise. Get tactics for defining where human review ensures accuracy, nuance, and authenticity.
Use custom AI agents to simulate tough stakeholders. Stress-test pitches before launch to surface blind spots and sharpen delivery.
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