Put yourself in your customers’ shoes to find the problems in your user experience (and uncover opportunities to solve them). Available in Google Slides and PowerPoint.
• Create a visual representation of the steps a user takes while using your product and interacting with your company.
• Identify key moments when you are losing customers.
• Help you and your team look at your product from your user’s point of view.
It’s one thing to know how your engineers and designers see your product; it’s another to know how your users see it. They don’t have the same behind-the-scenes context you have. Exercise seeing the product from an outside perspective to identify pain points and uncover opportunities for customer delight.
A great way to shift your mindset from builder to user is to create a customer journey map, a visual representation of your users’ experience with your product.