• Stay laser-focused on your customer. Fully map out key traits, goals, behaviors, responsibilities, and needs of your target audience.
• Effectively storytell the product’s vision. Paint a picture of what your product will do after launch, who it will help, and how.
• Guide marketing efforts in order to successfully reach your target users.
The point of Product is to solve people's problems. But who is "people?" And what are their problems? User Personas are here to help you figure it out. Create a rock-solid user persona that is well researched, concise, and easy to understand with this User Persona template.