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Natalia Kuznetsova

Senior Product Manager, Meta

Natalia Kuznetsova is a seasoned Senior Product Manager at Meta, based in London. With a focus on personalizing FB/IG Shops and Shops Ads, she plays a pivotal role in developing solutions that enhance the user experience and drive business impact. Natalia brings a wealth of experience to her role, having previously worked on account security, where she developed recovery tools and played a key role in scaling the Customer Support live chat for hacked accounts.

Prior to joining Meta, Natalia held roles at, where she excelled as a Senior Product Manager for Data Science, Search. She led cross-functional teams to improve the customer experience while driving business impact across multiple platforms. With a specialization in machine learning-driven product development and system scalability, Natalia successfully implemented projects focused on recommendations, personalization, and online learning. She also played a crucial role in a major redesign project, aimed at enhancing scalability and reducing information overload in the upper funnel of the landing pages of various product verticals.

Natalia's educational background is as impressive as her professional achievements. She holds a Master of Business Administration (MBA) from SDA Bocconi. Additionally, she pursued a Bachelor's degree in Computational Linguistics from Saint Petersburg State University. Natalia's diverse academic and professional experiences, coupled with her passion for complex problem-solving, make her an invaluable asset in driving innovation and delivering meaningful products that positively impact people's lives.

Overall, Natalia is a results-oriented leader with extensive expertise in machine learning-driven product development and system scalability. Her track record of delivering impactful solutions, combined with her cross-functional collaboration skills, sets her apart in the field. Her commitment to tackling complex challenges and her ability to foster strong partnerships make her a valuable contributor to the success of Meta and its mission to connect people and build communities.

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