The partnership with Product School led to a tailored learning experience that delivered significant impact across all career stages. Their team’s agility and responsiveness ensured the content remained relevant, driving measurable improvements in product capabilities and strategic value.
Challenge
BT, a leading technology and telecommunications company, connecting over 30 million customers across the UK with cutting-edge broadband, mobile, and digital solutions, is on a transformation journey—shifting toward a more modern, customer-focused, and outcome-driven product organization. Like many large, established companies, this shift required more than just new frameworks—it called for a mindset change across roles and seniority levels.
While the teams at BT brought deep expertise and strong executional discipline, there was an opportunity to deepen strategic thinking, sharpen customer insight, and strengthen cross-functional alignment. A desire to move from delivery to discovery, from feature outputs to measurable product outcomes, led to BT’s collaboration with Product School.
Solution
In July 2024, BT and Product School launched a strategic partnership to support BT’s evolution through targeted upskilling. Using Product School's assessment process, BT identified key areas for development and introduced customized training programs for both product managers and product leaders. As a result, teams began building a shared understanding of modern product practices across the organization.
The program focused on 6 essential capability areas including Customer Obsession, Data & Analytics, Market Acumen & Go-to-Market strategies, the initiative included over 360 participants across 5 product functions, tailored to the needs of different experience levels, with a consistent emphasis on application and practical reinforcement via multiple touchpoints such as workshops. As formal training concluded, the partnership evolved to include workshops focused on embedding these practices into BT’s operating rhythm—including an upcoming session on AI for product teams.
Impact & Results
Since launching the initiative, BT has seen meaningful capability growth across its product organization:
These improvements are even more significant given the scale and pace of change. BT’s teams have embraced new approaches with energy, curiosity, and a collaborative spirit—clearly signaling their readiness for a more empowered product culture.
Thanks to our partnership with Product School, the program delivered exceptional outcomes, empowering learners at every career stage. Their ability to listen, adapt, and integrate feedback created a learning experience that aligned perfectly with our strategic goals, yielding lasting value for the organization.
Ongoing Momentum
While improvements are clear, BT remains committed to turning momentum into sustained transformation. Current efforts focus on reinforcing learning through ongoing workshops, embedding frameworks into daily operations, and aligning leadership practices with the mindset shift.
Interest in applying tools and frameworks continues to grow. The upcoming AI workshop reflects BT’s commitment to staying ahead of emerging trends, increasing efficiency, and enabling product teams to spend more time on high-value strategic work.
Conclusion
BT’s product transformation is a model of how large organizations can evolve successfully—through targeted upskilling, a focus on behaviors, and strong collaboration across levels. The company’s investment in product thinking is already showing results, and its continued commitment positions it well for long-term innovation and competitive advantage.