Heidi Gibson

Heidi Gibson has over 20 years of Product Management experience, with most of that focused on consumer/small business software and SaaS. She is currently the Senior Director, Product-Led Growth at Adobe. Before this, she was the VP of Product at Barcelona-based Typeform, and past companies include GoDaddy, ChefsFeed, Bella Pictures, BlueLight/NetZero, and Oracle. Heidi has extensive experience with high-growth teams and products, acquisition integration, new and international product launches, and building product growth teams. 

Heidi believes that building a great product starts with building a great team and that long-term sustainable growth for a company requires developing and nurturing a culture where people feel trusted, empowered, and safe taking risks. Empathy - for customers, stakeholders, team members, and even competitors - is the beating heart of every great product organization. 

After spending her early career in consulting and software, Heidi took five years off of tech and opened The American Grilled Cheese Kitchen in San Francisco. During this time, she also taught small business finance and coached hundreds of Bay Area small businesses in writing business plans and launching new ventures. She grew the restaurant to three units and published two successful cookbooks before returning to software with a newfound passion for helping small businesses succeed online in a world increasingly dominated by large platform players. 

Heidi has a B.S. and M.S. in Materials Science and Engineering from MIT. She is on the board of The Renaissance Center, a Bay Area non-profit that provides business education and mentorship to underserved communities.