Amal Muzaffar

Amal is a detail-oriented and customer-centric Product professional who has worked across the sectors of financial services, newspapers and ultimately hospitality. Today, she leads the development and direction of Product at WeWork, helping to strengthen the community of creators. Amal began her professional work at American Express, where she was responsible for driving the Digital Loyalty Products. Under her leadership, cross-functional teams built and prioritized the product backlog for consumer-facing loyalty web products, with a primary focus on growth, conversion & personalization for customer experience. She is described by her colleagues as having a great grasp of business requirements that she is able to translate into tangible work for engineers, and at the same time understand the tech side of problems to push back on business. Apart from her technical expertise, Amal has also additional experience in marketing and advertising, giving her a wide range of skills to her career in Product. In addition to her professional endeavors, Amal is also an avid volunteer; for over 3 years she has been actively involved as Director of Marketing at The Citizens Foundation, helping to fund schools and educational programs for underprivileged children in Pakistan. She holds a Bachelor of Business Administration from the University of Michigan - Ross School of Business. Amal is a powerful world-class speaker who inspires others to unlock their highest potential.