Product School
Ashok Bania


Ashok Bania

SVP Product & Growth, SoundCloud

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Ashok Bania is a Product Management leader with over 14 years of experience in building teams, launching new products, and driving growth at various stages of companies. With deep expertise in UX research, design, and new product development, he also brings a wealth of knowledge in go-to-market strategies and P&L management. Currently, he is working as an SVP Product and Growth at SoundCloud. In this role, he leads the product, product marketing, design, UX, and analyst teams, all focused on helping artists with their creations and long-term career growth.

Ashok's experience also includes serving as the VP of Product and Engineering at Tumblr, where he led multiple teams dedicated to making relevant and engaging content available to users through unique user experiences. Additionally, he held the position of Head of Product, Rider at Lyft, where he contributed to various aspects of the rider app and business, including airports, high-value modes, and special use cases.

Throughout his career, Ashok has received praise and recommendations for his impactful work. Colleagues admire his self-starting nature, thoughtfulness, and analytical approach to product and growth. He has been commended for his ability to provide direction and prioritize initiatives, as well as for his adaptability and positive impact on teams. Ashok's dedication to his work, combined with his genuine kindness and courteous demeanor, make him a valuable asset to any organization.

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