Ayala Michelson

Ayala Michelson is a high-performing, creative, and results-oriented Product Leader whose professional career spanned over 16 years. Currently, she is the Founder and CEO of Showroom, bringing to her position proven expertise in driving product strategies, defining, developing, and delivering innovative products.

Ayala began her professional career at BMC as a Senior Software Engineer / Team Leader. For five years she has led the company’s efforts to help customers run and reinvent their businesses with open, scalable, and modular solutions to complex IT problems. Shortly after, she broke into Product at NeoGames, a leading online gaming software and service provider. From then on, she has been progressively attaining various Product managerial roles within enterprises across the domains of Market Research, Digital Marketing, Advertising, and Tech. Her entrepreneurial mindset eventually brought her to start her own venture in Apparel & Fashion, bringing together community, innovation, and technology. During her lucrative career, she has built strong teams, engaged people around ideas, and lead complex products from inception to roll-out. 

Ayala graduated from Tel Aviv University with an MBA in Finance and prior to this earned a Bachelor of Science degree in Computer Science & Math from Bar-Ilan University. She is an inspiring speaker who is described by her colleagues as having a rare combination of both technical and business views of the product.