As the Director of Research and Insights at Jet.com, Ben Babcock has had a long and successful career helping bring delight to millions of customers through quality products and experiences. His professional career includes working for paradigm shifting companies like Jet, Amazon, Microsoft, as well as being an Instructor at Columbia University. His exciting career has spanned the video game industry, eCommerce and retail, new technology and innovation, and academia. He also boasts an impressive array of experience in quantitative and qualitative research and analysis methods.Ben has built several teams from the ground up - blending together multidisciplinary teams like design, product management, user research, analytics, and data science, and behavioral science to create amazing products and experiences adored by millions of customers. Ben’s unique approach empowers companies to make decisions based on customer insights.