Ben Biddle has 15 years of experience at the intersection of Product Management and Data Science. He began his career in a Product role on Wall Street just as the explosive growth in electronic trading was transforming the equities markets. That first taste of technological disruption inspired his next move to the Bay Area, where he worked as a strategy consultant, helping product managers at Fortune 100 companies to use the practices and principles of Silicon Valley to their advantage. More recently, Ben was a Strategy Director at marketing analytics firm MarketShare until taking a position with Edmunds.com as the Senior Director of Unpublished Data. Currently, Ben is Performance & Optimization Product Manager at Roku Inc. and additionally offers strategy consulting services directly to start-ups and entrepreneurs through his company BWBV. He holds an MBA from UC Berkeley's Haas School of Business and a Bachelor degree in Economics from Boston College.