Emma MacDonald

Emma MacDonald is a Senior Product Manager with a passion for creating inclusive, intuitive and user-centric mobile app experiences. She enjoys working with the complexities of integrated systems and using a cross-functional approach to solve user problems in the most efficient way. Emma is a big advocate for utilizing product analytics to inform the product development process, from ideation to post-release analysis. She is passionate about enabling and encouraging other PMs to take control of data and use product analytics to drive decisions.