Esmeralda Martinez

Esmeralda Martinez is the PM Manager for Indicative by mParticle, the product analytics platform created for data-driven teams. Connected directly to the data warehouse, the platform helps teams surface actionable insights to optimize customer acquisition, engagement, and retention.

Long before Indicative was acquired by mParticle in December of 2021, Esmeralda was one of Indicative's first employees. Since the company's earliest days, she has been instrumental in its growth and evangelizing product analytics in the marketplace. Esmeralda is a graduate of New York University’s Stern School of Business where she double majored in International Business and Marketing.