Jacqueline Zhou

Jacqueline Zhou is the Global Product Marketing Lead at TikTok, where she spearheads product marketing efforts for lead generation and branding ads. As a key leader in TikTok's marketing team, she has played a pivotal role in shaping global marketing strategies that drive automation, analytics, and innovative advertising solutions. Jacqueline’s leadership in marketing has empowered teams to scale impactful campaigns, bringing measurable results to a global audience.

Before joining TikTok, Jacqueline held key roles at Amazon, where she drove product marketing strategies that leveraged automation and data analytics to optimize customer experiences. Jacqueline’s diverse experience in tech and marketing is complemented by a Bachelor of Science in Biotechnology and Economics from the University of Waterloo.