James is a Senior Product Manager at Booking.com. Since joining the team in 2018 as Product Manager he has led a significant turnaround in product strategy in order to meet unfulfilled customer needs whilst overhauling agile practices within a 13 strong team of engineers. Some of his responsibilities include interim PM for Pricing and Search product groups across a year period, as well as leading cross-product group initiatives into unfilled customer problem resolution. And NPD trials with global supply partners. Prior to this, James was a Product Owner for Loyalty and Customer Identity Management for Shell Motorist iOS and Android mobile applications. Through 3 years working in Shell IT project delivery, he has developed both excellent business analyst and product owner skills as well as good knowledge and understanding of project management. Combining this with his education in marketing and experience in sales has led James to a customer-focused approach to business through both face-to-face and technology-driven channels.