Katie Guernsey is a product strategist who has been consulting for start-ups and nonprofits since 2007. She combines her creative side with her technical background to help businesses understand their users and position their digital apps successfully within the marketplace. She has run web, mobile, OTT, and API teams to support the launches of many media apps, including Fullscreen Apple TV, which was a 2016 Best New App in 2016. At Hallmark, she supported the release of Hallmark Movies Now across 15 platforms. Recently, she enjoys developing research within the field and mentoring women in STEM. Her students enjoy her charismatic and colorful anecdotes from the field of client consulting.