Product School
Lars Grønnegaard


Lars Grønnegaard

CEO, Dreamdata

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Lars is the CEO of Dreamdata, a company that ensures B2B focused clients have the right insights to create faster and well-performing customer journeys and deliver revenue growth faster. As a startup founder, his goal was to create a product to help businesses be successful in their go-to-market through data-driven decision-making. Before becoming the CEO, Lars also worked on product for the company. Even before that he spent almost five years working at Trustpilot. He started as a Product Manager and Director of Product Management, working to create an incredible buying experience for his customers. He then moved onto VP of Product where he led a team of over 20 Product people. Later he moved up to Senior VP of Product, heading the product and design department.

Lars's experience doesn't stop there, he has also spent time as a Product Manager for AdPeople Worldwide. Part of the reason Lars creates such amazing experiences and products for his customers could be that he spent his early career working as a User Experience Consultant and Senior UX Consultant for almost six years, first at Framfab and later at Tribal DDB.

Lars holds two Master's degrees. The first being in Political Science from the University of Copenhagen and the other in Public Administration from the University of York.

According to one colleague, Lars is someone who you can count on to deliver what needs to be done and continue to add more improvements even after he's finished. He is also someone who asks the right questions, ones that make you think and consider all the possibilities before jumping to conclusions. He is honest and direct and an overall great person to have on one's team.

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