Michael Mace

Mike Mace is a marketing and strategy executive who serves as Director of Solution Marketing at UserTesting. Tasked with leading the company's thinking and narrative on how organizations build successful AI products, he shapes how UserTesting talks about the proper use of AI inside large enterprises. His work reaches across Marketing, Sales, Product, and Engineering, often inside matrix organizations where he holds no formal authority over the teams he aligns. That cross-functional reach matters now more than ever, as UserTesting positions itself at the center of how companies evaluate and adopt AI.

At UserTesting, where he has spent over 10 years, Mike drives cross-company initiatives including the company's AI maturity model, its AI democratization strategy, and new AI evaluation solutions, including UserTesting's ARC methodology for measuring the human side of AI experiences. He builds the presentations, call decks, and message briefs UserTesting's executives and sales teams use, and often delivers them himself. Before UserTesting, Mike spent over a decade in product and marketing roles at Apple, giving him a front-row view of earlier generational shifts in tech, from mobile computing to today's AI transformation.