Nate Franklin is a Director of Product Marketing at Amplitude helping organizations of all sizes use behavioral analytics to build better products. Nate leads the product analytics workshop program where he helps product teams understand and utilize their North Star metric to prioritize roadmap and design decisions. Prior to Amplitude, Nate led user marketing for Cisco's collaboration business. At the Omnicom Group, he was a lead product manager for an in-house knowledge management platform and also consulted with Fortune 500 companies to help them better understand customers using qualitative insights.
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