Product School
Nir Eyal


Nir Eyal

Bestselling Author, "Hooked" & "Indistractable"

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Nir Eyal writes, consults and teaches about the intersection of psychology, technology and business. He holds a Bachelor degree from Emory University majoring in Political Science and an MBA from Stanford University. Since 2003 Nir founded two tech companies and taught at the Stanford Graduate School of Business. He is most well-known for his best selling book “Hooked: How to Build Habit-Forming Products”. Nir is a contributing writer for TechCrunch Inc. and Psychology today, as well as maintaining his personal blog The M.I.T. Technology Review dubbed Nir Eyal, “The Prophet of Habit-Forming Technology”. Today, he is concentrating on finishing his next book, as well as being an active investor in habit-forming technologies. 

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