Omar Salam manages Digital Innovation at Taco Bell where he creates new and exciting experiences that connect with customers through its digital verticals. His past Product Management gigs include companies like: Experian & JP Morgan Chase. Once the Product Lead for the Nation’s First Healthcare Exchange, he also created patented products in the FinTech Space. Experienced in building product organizations from the ground up, his true passion is being able to find the white space in any industry and finding innovation opportunities to become best-in-class. As a product management instructor, students describe him as enthusiastic, passionate and a true mentor.