Product Marketing Lead, Finturi
Shreya Kothari is an international professional and has been working at the intersection of Product and Marketing since the past 6 years. Currently, she leads Product Marketing for Finturi - a Dutch fintech startup which is redefining the invoice financing industry with the use of blockchain and artificial intelligence. Shreya has graduated from Indian Institute of Technology with a B Tech in Civil Engineering. During her successful career Shreya has gained over six years of experience in Product Marketing with international exposure across the USA, Europe, India and the Netherlands which has helped her further develop her aptitude for building and managing cross-functional teams. As a Marketing Project Manager at Toppr, she has analysed, optimised the paid marketing campaign data and proposed a lead scoring mechanism. Shortly after, at UpGrad her responsibilities as a Program Manager included developing actionable, data-driven insights by analysing marketing and sales funnel to inform product and marketing strategy. After working progressively on developing product and marketing strategy, go-to-marketing planning along with the execution of strategic partnerships, Shreya worked her way up to attain a Product Marketing Lead in the Netherlands, where she helps to connect financiers with businesses. Shreya is a hustler, analytical thinker and a problem solver. However, her extensive experience makes her not only an interesting speaker but also a highly personable communicator.