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Willie Tran

former Head of DocSend Growth, Dropbox

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Recognized for his expertise in growth strategies, Willie Tran is a dynamic product leader driving success in the industry. With a strong focus on experimentation methodologies and frameworks, Willie analyzes user behavior data to drive targeted KPIs through A/B testing. Currently, he's the CEO & Co-founder of Fictive.ai, an AI-powered user researcher that does your user research for you. Prior to this, he served as the Head of DocSend Growth at Dropbox, where he successfully built and led the first Product Growth team. During his years at Dropbox, he achieved remarkable results, such as increasing trial starts by an impressive 140% and activation by 30% through data-driven experimentation. He played a pivotal role in upleveling the product culture by driving increased experimentation within the core product team, resulting in a four-fold increase in implemented experiments per quarter.

Prior to Dropbox, Willie served as the Head of Product Growth at Calendly, where he made significant contributions to the company's activation and trial-to-purchase conversion rate. His user-centric product growth strategy ensured that every experiment addressed validated user problems while maintaining an impressive 20-30% experiment win rate. Willie's focus on data-driven decision-making and operational leadership skills were evident in his ability to drive the adoption of high-value features and increase experimentation velocity across the entire product organization.

With a Bachelor of Science degree in Political Science and a background in public relations and advertising, Willie brings a diverse skill set to his product leadership roles. He has been highly regarded by colleagues, known for his can-do attitude, collaborative nature, and commitment to recognizing his teammates' contributions. Willie's expertise in agile methodologies and growth practices, coupled with his innate curiosity and willingness to challenge assumptions, make him an invaluable asset to any organization.

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