Product School

Drive revenue growth through data

Delivering an exceptional digital experience is the only way to earn trust and drive revenue growth.

In The Product Analytics Economy:

  • The founder of Heap will change the way you think about Product Analytics
  • You’ll discover why and how companies are embracing Product-Led Growth
  • You’ll learn how YouTube is preparing to onboard the next billion users

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The Product Analytics Economy

The world is becoming increasingly Product-Led. Across all industry verticals, organizations are waking up to the potential of Product-Led Growth to drive revenue, onboard users, increase efficiency and reduce overhead. To become Product-Led you need to be data-driven. And having data alone simply isn’t enough: You also need to be able to use and apply this data to make informed decisions, improve constantly through iteration, and create a product that becomes your best sales and marketing tool.

In this free guide, you’ll meet top Product Leaders from Heap, Waze, YouTube, Disney, and more, and discover how they use analytics to drive growth.

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Table of Contents

By Matin Movassate - Co-founder and CEO of Heap
Only fools confuse the action with tools!

Enzo Avigo - Former PM at Intercom
How to get started with analytics without getting overwhelmed

Rapha Cohen - CPO at Waze (Google)
While OKRs are popular, they have their limitations. Here’s an alternative.

Minal Mehta - Head of Product at Youtube
Learn the prioritization secrets of YouTube’s Head of Product

Rachel Obstler - VP of Product at Heap
Learn how to overcome challenges on the road to your PLG transformation

Krishna Panicker - VP of Product at Pipedrive
If you want to acquire and retain customers, you need to know what your Product is actually competing against

Miles Norris - CPO at Bumble & Badoo (MagicLab)
Customer acquisition matters, but not at all costs.

Sushma Rao - Lead Product Manager at Nike
Discover Nike’s five-step process for agile product creation

Rachel Bailin - Former Director of Product at Disney
The media landscape is changing day by day, here’s how Product Managers are finding order in the chaos

Matin Movassate - Co-founder and CEO of Heap
How to join the dots between data analytics and product creation

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Learn how to drive revenue growth through data

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