Validated by Amin Bashi, VP of Product at Product School
Winning products get to the core of a user need—and then solve it better than the competition. Use this template to identify your user need and evaluate other players in the market.
Equip your team to spot opportunities for true innovation. This template helps product teams look beyond surface-level features and build a deeper understanding of user needs and market gaps so they can stop playing catch up and develop products that break the mold.
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Identify your user problem and other current solutions
Get into the details with competitor profiles
Evaluate your standing in the market through competitor scoring and a comparison matrix
Use competitive differentiation to identify opportunities in the market
A repeatable method your team can use to uncover differentiation and drive product innovation
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The ultimate beginner’s guide to market research for Product Managers. We’ll go over different types of market research, whether or not you should outsource, and 4 methods for lean market research.
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Great company strategy includes keeping an eye on the competition.
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