Updated: September 24, 2025- 7 min read
When I started Product School over a decade ago, most people didn’t even know what a Product Manager was. Today, product is the force behind how technology companies build, scale, and compete. We’ve come a long way.
And we still have far to go. With AI, the old playbook no longer applies. Many of you are already running AI pilots, but you’re finding it difficult to turn these experiments into scalable, revenue-driving initiatives. According to a recent report from MIT, about 95% of generative AI initiatives fail to generate meaningful financial returns or scalable impact.Only 5% of these programs achieve rapid revenue growth.
Just as we’ve helped define and elevate the role of the Product Manager, Product School is ready to lead product teams through this new era of transformation. After over 12 years of experience training Fortune 500 companies, we know what enterprises need for sustainable change that guarantees return on investment in training.
Starting today, Product School is exclusively focused on AI training for product teams and AI certifications for product managers. Why? Because the future of product leadership isn’t just about using AI—it’s about becoming AI-native.
Our courses prepare product organizations and teams to become AI-native leaders who deliver ROI, efficiency, and sustainable growth. We’re not a marketplace of random courses. We’re not consultants who leave behind slides no one looks at again. We are the global leader in AI-first product training, trusted by some of the world’s top companies and a community of over 2 million product professionals worldwide.
Transform Your Team With AI Training That Delivers ROI
See how Product School can help your team adopt AI at scale and deliver ROI
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The AI Gap Is Holding Product Teams Back
In an AI-first world, our mission is simple: turn product organizations and product managers into AI-first leaders—so you can move faster, build smarter, and deliver ROI.
The same report from MIT found that AI transformations stall because they aren’t tied to workflows, don’t adapt to company processes, and suffer from what the report calls a “learning gap” between the tools and the people who use them.To succeed, leadership must move beyond proving concepts; you need adoption, execution, and systems that embed AI into everyday work.
This is particularly urgent because coding is accelerating exponentially, meaning the bottleneck is no longer engineering; it’s product. Experts like Andrew Ng have suggested the developer-to-PM ratio could soon flip to 2:1, as opposed to the previous norm of 1:4-6.
The truth is, many of you feel behind. The sprawl of tools is overwhelming. It’s unclear where to start, which skills matter most, or how much technical depth is really required. AI basics and early experiments fizzle when they don’t lead to adoption or impact revenue growth. The product teams that will win in this AI-first world are the ones that connect AI to measurable ROI by building the right skills through training. It’s the only way to embed AI into the DNA of the product function from ideation to launch, across every role, and throughout every workflow.
This is where Product School comes in.
A Bold, New Approach to AI Training
As I said above, product is going through a major transformation. This means we at Product School have had to adapt, too. AI is now the foundation of everything we do. The result is a training system that works for both the product team that needs to adopt AI at scale and the individual learner who wants to future-proof their career.
Every course in our new catalogue has been built to be AI-first and product-focused. That even includes our fundamentals certification because every product manager today must be an AI product manager.
Here’s what makes us different (and better):
AI-first, product-only: Every program is designed for product managers, either in teams or as individuals, with practical AI built into every training, project, and resource.
No generic, one-size-fits-all engagements: We start by assessing your team through our AI Maturity Index and benchmarking relevant metrics. We then work with your team and design customized training programs that align with your company’s specific objectives.
Measured impact: We work with clients to identify their organizations' most important leading indicators; our North Star metric is return on investment in training.
Live, small, hands-on: No passive videos. Your team learns directly from AI-first product leaders who are doing the work themselves. Unlike consultants who drop in and disappear, we stay with you end to end. You’ll have a dedicated Customer Success Manager and a handpicked training team aligned to your goals of embedding new skills directly into your team’s daily work.
Knowledge that sticks: Our Learn → Illustrate → Apply → Reinforce model ensures AI skills leave the classroom and embed themselves in daily workflows.
How Our AI Training Delivers ROI
AI for product teams is about increasing revenue and efficiency. That’s why return on investment in our training is our most fundamental measurement of success. With that in mind, before we do a single training, we benchmark the most relevant KPIs that act as leading indicators of higher revenue and lower costs. These vary by org, but often include:
Experimentation Velocity: Teams run more experiments, test faster, and reduce decision cycles, driving quicker product iteration and discovery.
Product Adoption: New features are adopted faster and with greater success, indicating stronger product-market fit.
Strategic Product Influence: Your product teams move from shipping outputs to driving outcomes that are directly tied to revenue and business goals.
Time-to-Value: Users realize value faster through better onboarding, clearer value propositions, and more intentional product design.
By tracking the metrics that integrating AI in product workflows will impact, we can tie our training directly to your product team's performance and business growth.
Critical Capabilities for AI-Native Product Leaders
Our new, AI-first curriculum is a comprehensive training system designed specifically for product teams. Developed in collaboration with top AI product experts, our programs equip your team with critical skills that underpin successful AI transformations. During the AI maturity assessment, we work with clients to create the most effective training path to meet their growth needs.
Here is a sample of some of the core competencies we cover:
Theory doesn’t transform companies. Action does. That’s why our training is hands-on, cohort-based, and leverages the most powerful AI product tools available.
AI training for every level of product leader
While much of our work focuses on transforming entire product teams, the AI-first courses above are also available for individuals. This includes everyone from entry-level PMs building their foundation to senior leaders mastering advanced strategy. We’ve completely upgraded our five existing certifications to become AI-native, ensuring every program teaches the latest, AI-first product practices and launched three brand-new certifications for the next wave of product leaders: AI Prototyping, AI Evals, and Advanced Agents.
Together, this means our training now covers the full journey:
Entry-Level PMs who want to learn the fundamentals of AI-first product development.
Product Managers learning to design and ship AI-powered products.
Senior PMs & Leads guiding teams through AI-native product development.
Directors, VPs, and Executives leading AI-driven transformation at scale.
No matter where you are in your career, Product School gives you the live training, expert coaching, and global community to become an AI-Native PM and stay ahead in the AI era.
The Stakes Have Never Been Higher
The reality is simple: AI has turned product development on its head. Teams that fail to adapt will fall behind. Teams that embrace AI-first product management will lead the next decade of innovation.
I’ve been here before. When I founded Product School, people doubted whether Product Managers needed formal training. We proved them wrong. Today, as AI reshapes the industry, I see the same doubt, confusion, and fear of change.
Once again, Product School is stepping up to lead. If you’re ready to take the next step, now is the time. You have a choice: wait and risk being left behind, or equip your teams with the skills, strategies, and systems to lead in an AI-first world.
At Product School, we’re ready to partner with you on that journey. We know what it takes to build lasting capability. We’ve done it before. And we’re doing it again—with AI.
—
Carlos
CEO, Product School
Transform Your Team With AI Training That Delivers ROI
See how Product School can help your team adopt AI at scale and deliver ROI
Learn moreUpdated: September 24, 2025
