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4 Ways Product Managers Use CRM to Maximize Feature Development
Skills, Strategic Thinking

4 Ways Product Managers Use CRM to Maximize Feature Development

Nowadays, almost every business is running successful campaigns using a customized CRM solution. Customer relationship management systems have been paramount in helping to manage customer information, work sales funnels and organize by timeframes, projects, or features. While mainly used by the sales department, product managers are also relying on the data to build better products. How does this tie into the role of a product manager and how do they use the available features?  

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3 Skills to Succeed As PM with Senior Product Manager from MasterCard
Hard Skills, Skills

3 Skills to Succeed As PM with Senior Product Manager from MasterCard

In case you missed the webinar last Tuesday,  we held an “Ask Me Anything” session with Jesse Owens II, Senior Product Manager at MasterCard. He discussed the three essential skills to succeed as pm- Jesse joined the broadcast live from his apartment in Harlem, NY to talk about his background and how he got into product management, what he is currently working on and how technical you need to get. And true to the "Ask Me Anything" format, he responded to various questions as they came in from our viewers.

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Answering The Metrics Interview Question with Dave McClure
How to, Interviews

Answering The Metrics Interview Question with Dave McClure

You should always be ready for the metrics interview question. Just think of this situation. You just received the call; company X has selected you as a candidate for the open Product Management position. Now comes the challenging part, nailing the interview. You might have excellent communication skills. But you are probably not ready to tackle the metrics interview question. Before you go in, review this method using Dave McClure’s Pirate Metrics, AARRR!.

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4 Types of Tools Product Managers Use Every Day
Roadmap, Skills

4 Types of Tools Product Managers Use Every Day

The most successful product managers are organized and focused. If you have an organized mind you can communicate more clearly, and being a great communicator is the key to success as a product manager. Here are all the types of tools that most product managers have in their tool belt and suggestions for apps and websites for each type of tool.

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How to Talk to Customers and Users
Skills, Strategic Thinking

How to Talk to Customers and Users

One of the most important parts of being a PM happens outside of the office. Product Managers will often hear the phrase, “Get out of the building. Talk to customers and users”. This means to step outside of the office and spends time with your customers and listen to what they need, how they manage their day-to-day and understand their problems so you can build products that solve them.

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Be an Influential Product Manager: Key Commandments
How to Become, Product Manager

Be an Influential Product Manager: Key Commandments

As a product manager, you are a leader based on influence, you don’t have people working directly for you, they have other bosses. As an influential product manager, you have to work hard with your teams to get them onboard with your product or feature. And in doing so, it's important to explain the what and the why in a way that's so great it jump starts motivation and product development.

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How to Work with Developers
Skills, Team Management

How to Work with Developers

The success of a product depends on how well you work with your development team. Especially since these are the guys that turn your ideas and designs into actual products and features. Even though they need to be more technically skilled than the PM, they still rely heavily on the Product manager to get their job done. This relationship is built on trust, communication, and clarity and it needs to thrive. Here are some points to help:

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