Getting to Know Your Customers: The Product Manager’s Guide

Customers are at the core of everything that Product People do. Without them, there would be hardly be a point to Product. But to improve people’s lives, you have to really understand them. You need to find real customer problems, create solutions that actually address those problems, and do it better than the competition does!

So, without further ado, here’s a compilation of resources that will help you get to know your customers better and help you stay focused on customers during discovery, development, launch, and beyond.

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Back to Basics: Customer Centricity

Product Managers use a variety of tools, terminology, and frameworks to get inside their users’ heads. If you’re just diving in or need a refresher, this is the 101 on getting to know your customers:

Get Into the Customer Mindset

As a Product Manager, you know your product inside and out. But do you know it in the way your customer knows it? To really get to know your customers, sometimes what’s needed is a complete shift of mindset.

Put It Into Practice!

Now you know why customer-centricity is so important. Now for the hard part: deciphering user wants and needs. What customers say they want isn’t always what they actually want, so it’s your job to get to the bottom of it. This is where strategy, user behavior, data, and research can help you identify real paint points and areas for opportunity.

Templates

Interviews and Validation

Strategy and Data

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