Updated: January 9, 2023 - 1 min read

Having a product idea is great… But how do we know if the problem we are trying to solve actually exists? Learn the ways you can do this! 

A/B testing is the most common approach used to validate your hypothesis.

Online Mortgage Lead Gen Flow Overview

3 Tactics to Test Your Product Idea

1. A/B testing

• Benefits:

• Cons:

• Use Cases:

1. • • Longer forms and moving deeper in the funnel (Ex. LT)

2. Personalization

Customizing a service or a product to meet the specific needs of a segment of consumers.

• Benefits:

• Cons:

  • Costly to implement personalized experiences at scale

3. Predictive Personalization

• Benefits:

  • Maximizes the business value across all consumer groups

• Cons: 

  • Fewer commercial tools are available

Personalization Examples

Summary

• • Leverage predictive personalization if available to:

    • Streamline ongoing optimizations

Have you ever applied any of these approaches? Which one worked for you? Share your comments with us!

Updated: January 9, 2023