Updated: January 9, 2023 - 1 min read
Having a product idea is great… But how do we know if the problem we are trying to solve actually exists? Learn the ways you can do this!
A/B testing is the most common approach used to validate your hypothesis.
Online Mortgage Lead Gen Flow Overview
3 Tactics to Test Your Product Idea
1. A/B testing
Benefits:
Cons:
Use Cases:
Longer forms and moving deeper in the funnel (Ex. LT)
2. Personalization
Customizing a service or a product to meet the specific needs of a segment of consumers.
Benefits:
Cons:
Costly to implement personalized experiences at scale
3. Predictive Personalization
Benefits:
Maximizes the business value across all consumer groups
Cons:
Fewer commercial tools are available
Personalization Examples
Summary
Leverage predictive personalization if available to:
Streamline ongoing optimizations
Have you ever applied any of these approaches? Which one worked for you? Share your comments with us!
Updated: January 9, 2023