3 Ways to Validate Your Product Idea by Testing a Hypothesis

Gabriela Araujo

BY: Gabriela Araujo

February 11, 2019 - 1 min read

Updated: January 9, 2023 - 1 min read

Having a product idea is great… But how do we know if the problem we are trying to solve actually exists? Learn the ways you can do this! 

A/B testing is the most common approach used to validate your hypothesis.

Online Mortgage Lead Gen Flow Overview


3 Tactics to Test Your Product Idea

1. A/B testing

  • Benefits:

  • Cons:

  • Use Cases:

      • Longer forms and moving deeper in the funnel (Ex. LT)

2. Personalization

Customizing a service or a product to meet the specific needs of a segment of consumers.

  • Benefits:

  • Cons:

    • Costly to implement personalized experiences at scale

3. Predictive Personalization

  • Benefits:

    • Maximizes the business value across all consumer groups

  • Cons: 

    • Fewer commercial tools are available

Personalization Examples


    • Leverage predictive personalization if available to:

      • Streamline ongoing optimizations

Have you ever applied any of these approaches? Which one worked for you? Share your comments with us!

Updated: January 9, 2023

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