The Product Management Blog

Explore PRFAQ, Amazon's proven innovation framework. Apply it to your own workflow with templates and examples to guide you and your team.

Discover the key differences between product-centric vs customer-centric approaches, their pros and cons, and examples of companies using each.

Learn how the DVF Framework—Desirability, Viability, and Feasibility—helps teams build great, user-centric products. Steps, benefits, and more.

Learn what an Agile Prioritization Matrix is, its types, benefits, and real-world tips to apply it effectively for better product management.

Find out about a weighted scoring model and how to implement it in product management, calculate scores, and analyze results with ease.

Find out what idea management is and how to implement idea management processes to drive innovation in your organization.

Learn what an Impact Effort Matrix is, its benefits, and how to create one for effective prioritization in product management.

Dive deep into product innovation, why it matters, categories, strategies, real examples, and 17 frameworks to inspire standout products.

Find out what a prioritization matrix is, its benefits, how to use it in product management, and best practices for smarter decisions.