The Product Management Blog

A clear guide to product risk: how it works, why it matters, and what product teams can do to keep it in check.

Find out what a growth team is, how it works, and how to build one — from key roles and structure to real examples from top companies.

Learn how to conduct a product opportunity assessment to identify market gaps and drive product success with proven frameworks.

Learn what continuous discovery is, why it matters, and how to implement it effectively across your product team with practical steps and examples.

Explore a structured approach to sunsetting a product: when to do it, what to do, and how to keep customers on your side through the entire process.

Discover what a product portfolio strategy is, why it matters, and how to build one that drives real impact across your product org.

Find the best product management tools to streamline workflows, improve collaboration, and build better products — featuring expert picks and insights.

Explore PRFAQ, Amazon's proven innovation framework. Apply it to your own workflow with templates and examples to guide you and your team.

Discover the key differences between product-centric vs customer-centric approaches, their pros and cons, and examples of companies using each.