Product Analytics & Experimentation Certification
Accelerate revenue growth through data-driven experimentation. Pair analytics with trustworthy experiments, and use AI to surface the insights that sharpen your decisions.
Live online
Taught by top AI product leaders
Small classes
20 students per class, on average
4.8
Based on 1,709+ ratings
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students graduated
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From guesswork to growth: Lead with experimentation
The most successful product teams don’t rely on guesses or one-off wins—they run systematic experiments that reveal what truly drives growth. From acquisition to retention, pricing to engagement, PMs who master experimentation can transform uncertainty into competitive advantage.
The Product Analytics & Experimentation Certification teaches you how to design, execute, and scale experiments that fuel sustainable growth. You’ll go beyond simple A/B tests to master advanced methods, optimize user flows across the funnel, validate monetization strategies, and embed experimentation into your product culture.
By the end, you’ll graduate with a portfolio-ready experimentation playbook—proof you can lead data-driven decision-making and build growth engines that last.
What you’ll learn
Product-Led Growth Motion
A framework for designing growth loops and self-serve revenue motions that drive sustainable, compounding product growth.
Advanced Experimentation Playbook
Practical methods and designs that go beyond A/B testing, generating high-quality insights that deliver measurable business impact.
Acquisition & Activation Flow Designs
Optimized onboarding and funnel workflows tested through experiments to accelerate time-to-value and improve conversion rates.
Retention & Engagement Strategy
A set of workflows and tests that transform retention from a reactive battle against churn into a proactive growth engine.
Pricing & Monetization Experiments
Validated pricing models, bundling strategies, and upsell experiments backed by data to maximize revenue capture.
Experimentation Culture Framework
A repeatable system to scale experimentation across your org, enabling high-tempo testing and long-term growth.
Who this course is for
Product Managers
who want to drive growth with systematic experimentation rather than intuition.
Senior PMs/Leads
responsible for embedding experimentation into product strategy and team culture.
Growth-Focused Professionals
in product-adjacent roles (growth, marketing, data) who want to master experimentation from a PM’s perspective.
Prerequisites
This course is not for everyone
You should have PM experience to succeed in this course.
This is not an entry level course
If you’re new to product, start with Product Management Foundations Certification.
It is FOR YOU if you ...
want to lead growth systematically, using experimentation to drive decisions, optimize funnels, and scale revenue.
Not sure if this certification is right for you?
Schedule a callWhat's included
Live sessions
Live build labs with your AI Product Leader.
Course materials
Full access to materials and recordings, anytime.
AI tools access
$50k+ worth of AI tools, included with Unlimited Membership.
Instructor feedback
Direct, live feedback from your Silicon Valley instructor.
Workflows & templates
The most popular AI tool workflows, templates, and prompt packs.
Certification
Industry-recognized credential on completion.
Reimbursement kit
Support and resources to get your employer to cover the cost.
Alumni community
Exclusive access to a network of 10k+ alumni.
Unlimited membership
$416
$466/mo, billed annually
- Access to all 11 live instructor-led courses
- Weekly live AI workshops
- Free access to $50k+ worth of AI tools
Buy individual course
$2,999
Product Analytics & Experimentation Certification Curriculum
01Ignite a product-led growth motion1 live session3 labs1 artifactHook: "How do the best products grow themselves?"Show Details
Pre-read
PLG vs. SLG vs. AI-Led Growth, the six-step PLG engine, funnels & loops
FinWise Data Lab
Exercise 2 Guide
FinWise Hypothesis & Bet Worksheet
First growth hypothesis: logged and bet against
Session recording
02Optimize acquisition and activation flows1 live session1 lab1 artifactHook: "Who actually activates and stays?"Show Details
Pre-read
Identify the highest-leverage acquisition channels
Acquisition Lab Guide
Acquisition-to-Aha activation map: highest-leverage channels identified
Session recording
03Sustain growth through retention & engagement1 live session2 labs1 artifactHook: "How does retention become a growth driver?"Show Details
Pre-read
Test the engagement mechanics that make retention compound
Retention Lab Guide
Engagement Scorecard
Engagement Scorecard: retention mechanics that compound
Session recording
04Sharpen hypotheses with data and analytics1 live session2 labs1 artifactDay 4 Hook: "Say vs. do — how do I read the right signals?"Show Details
Pre-read
Build the data literacy to read the right signals
Analytics Lab Guide
Metrics Cheat Sheet
Signal-clarity brief: say vs. do gap resolved, hypothesis sharpened
Session recording
05Master advanced experimentation methods1 live session1 lab1 artifactHook: "What when A/B testing isn't enough?"Show Details
Pre-read
Higher-quality signals at greater frequency, confident calls from messy results
Methods Lab Guide
Experiment design: beyond A/B, confident call from messy results
Session recording
06Validate pricing and monetization strategies1 live session2 labs1 artifactHook: "How do I turn willingness-to-pay into growth?"Show Details
Pre-read
Unlock revenue hidden in pricing and expansion, systematically
Pricing Lab Guide
Final Project Deliverables Prompt Generator
FinWise growth & pricing strategy — final submission
Session recording
07Final project: present your FinWise growth strategy6 artifacts1 repoCertificationShow Details
Your forked repo: six artifacts assembled toward one submission
Product Analytics & Experimentation certification review, graded by your instructor
Certificate issued on pass
Upcoming start dates
December 2026
1 cohort
Product Analytics & Experimentation
Dec 1 – Dec 17
Tuesdays and Thursdays
5:30 PM – 7:30 PM
(America / Los Angeles)
Nothing that works? Join the waitlist or request a private cohort
Explore our flexible plans
Single Certification
Ideal for: Focused learners who want to master a specific skill
$2,999
- 1 live, instructor-led certification course
Pro Membership
Ideal for: Product managers ready to build broad expertise across multiple disciplines
$3,999
/per year
- 2 live, instructor-led certification courses
- Weekly live workshops
- Access to on-demand content
- Access to our alumni community
Unlimited Membership
Ideal for: Product professionals seeking full career transformation
$4,999
/per year
- 11 live, instructor-led certification courses
- Weekly live Workshops
- 1:1 coachingComing soon
- Free access to $50k+ worth of AI tools
- Ticket to one ProductCon conference
- Access to on-demand content
- Access to our alumni community
- Access to all newly released courses
Flexible payment options
We have flexible options to get you on your way to your Product Management goals:
Upfront payment discount
Pay for your education upfront and get a discount.
Study now, pay later
Enroll today and spread your payments over time with region-based installment options. Plan availability and terms vary depending on your country.
Employer sponsorship
Use your company’s budget for professional development or continuing education to fund your education with us.
Group enrollment discount
Enjoy 10% discount on single certifications courses for groups of 3 to 10 people from the same company. Discount available only for unlimited membership
Hear it from our alumni
"The biggest shift was getting comfortable turning rough ideas into working prototypes — actually shipping things, not just planning them."
Vikrant Shukla
Sr Product Manager at Salesforce
Thank you Product School for helping bring genAI concepts down to earth. We covered technical basics such as RAG and embedding and tokenization and Product-focused ideals such as defensive and offensive AI strategies.
Deepak Ravi
Product Manager, AI & Data at New York Life
"Through the certification, I learned a lot about AI, myself, and how to keep current with the rapid changes in the industry. No doubt that I will be a better product leader, and I look forward to building our AI PM community."
Josh Gray
Global Monetization Product at Tiktok
"This program strengthened my understanding of how successful AI products are built — not just with strong models, but with the right balance of workflow integration, trust, evaluation, and operational impact."
Debolina Das
Sr Product Manager at Amazon
"It was the right time to pick up this course when AI tools like Claude Code are changing how PMs work — and this program gave me a practical, hands-on foundation from vision to launch."
Clinton Gonsalves
Product Manager at JPMC
"Product School helped me develop critical product skills to master my job and get a product promotion. The case studies and real examples shared by my instructor helped me put into practice the frameworks that I learned and drive impact in my work."
Paulina Mwangi
Sr Director of Product at Salesforce
"Claude Code gave me a better overview of the entire process — system, roadmap, strategy — and freed up mental space to focus on the quality of the work."
Jenny Kan
Product Strategy Lead at ServiceNow
"Product School helped me learn the skills that I needed to break into product, and now I work on Product Strategy for Google Play."
Shilpi Verma
Product Lead at Google
"This certification covers everything you need to know about Product Management to jumpstart and land your first PM job. It isn’t all theory, you get to apply everything you learn to your own project and the instructors provide feedback to help you improve."
Medha Ghatikesh
Product Manager at Meta
Train the whole product org
Private cohorts on your schedule, group pricing from three seats, and everything you need to get it expensed.
Group discounts starting at 3 seats
Private cohorts, your dates and your case studies
Reimbursement letter and invoicing handled
Team progress reporting for managers
Frequently asked questions
What is the Product Analytics & Experimentation Certification?
The Product Analytics & Experimentation Certification is a live online course from Product School for working product managers. It is the PM's experimentation playbook, taking you from a first growth hypothesis to a validated pricing strategy. The 12 live hours are hands-on labs built around a realistic growth case, so every method gets applied, not just explained.
What is product analytics?
Product analytics means measuring what users actually do in your product, such as where they activate, engage, drop off and pay, and using that behavior to form and test hypotheses. It exists because what users say and what they do often differ. The analytics module of this course teaches the Aim, Move, Prove framework for sharpening hypotheses and reading the right signals.
What is product experimentation beyond A/B testing?
A/B tests work well with plenty of traffic and a clear metric, but many product questions have neither. Beyond A/B testing, teams use other methods to get higher-quality signals and make confident calls from messy results. The Product Analytics & Experimentation Certification gives this a full module, then applies it to willingness-to-pay and pricing experiments.
What does the Product Analytics & Experimentation Certification cover?
Six modules, in order:
1. Ignite a product-led growth motion
2. Optimize acquisition and activation flows
3. Sustain growth through retention and engagement
4. Sharpen hypotheses with data and analytics
5. Master advanced experimentation methods
6. Validate pricing and monetization strategies
Who is the Product Analytics & Experimentation Certification for?
Working product managers who want to drive growth through systematic experiments, senior PMs building experimentation into team culture, and people in growth, marketing and data roles who want a PM's view of experimentation. You need PM experience. If you are new to product, Product School recommends Product Management Foundations first.
How long is the Product Analytics & Experimentation Certification?
12 live hours. Pick a weekday or weekend cohort. Every class comes with a short pre-read and a recording you can watch afterward.
How much does the Product Analytics & Experimentation Certification cost?
$2,999 as a single certification. It is also one of the courses available through Pro ($3,999 a year for 2) and Unlimited ($4,999 a year, access to all 11 live instructor-led courses).
Is Pro worth it for Product Analytics & Experimentation?
If you are newer to product and plan to take Product Management Foundations first, yes. Two single certifications cost $5,998, while Pro covers both for $3,999 a year and adds the weekly live workshops.
Explore other certifications
Explore other certifications: Go-to-Market Certification, AI Evals Certification, and Product Management Foundations Certification.