3 weeks ∙ Part-time

Product Analytics & Experimentation Certification

Accelerate revenue growth through data-driven experimentation. Pair analytics with trustworthy experiments, and use AI to surface the insights that sharpen your decisions.

Rohit Reddy
Rohit Reddy

AI Product Lead at Meta

Next Cohort:Oct 6 – Oct 22
Live Session:Tue and Thu, 10:00 AM–12:00 PM PT
2 spots left

Live online

Taught by top AI product leaders

Small classes

20 students per class, on average

4.8

Based on 1,709+ ratings

20,901+

students graduated

Our instructors work at

AnthropicOpenAIGoogleMetaUberSpotify

From guesswork to growth: Lead with experimentation

The most successful product teams don’t rely on guesses or one-off wins—they run systematic experiments that reveal what truly drives growth. From acquisition to retention, pricing to engagement, PMs who master experimentation can transform uncertainty into competitive advantage.

The Product Analytics & Experimentation Certification teaches you how to design, execute, and scale experiments that fuel sustainable growth. You’ll go beyond simple A/B tests to master advanced methods, optimize user flows across the funnel, validate monetization strategies, and embed experimentation into your product culture.

By the end, you’ll graduate with a portfolio-ready experimentation playbook—proof you can lead data-driven decision-making and build growth engines that last.

What you’ll learn

  • Product-Led Growth Motion

    A framework for designing growth loops and self-serve revenue motions that drive sustainable, compounding product growth.

  • Advanced Experimentation Playbook

    Practical methods and designs that go beyond A/B testing, generating high-quality insights that deliver measurable business impact.

  • Acquisition & Activation Flow Designs

    Optimized onboarding and funnel workflows tested through experiments to accelerate time-to-value and improve conversion rates.

  • Retention & Engagement Strategy

    A set of workflows and tests that transform retention from a reactive battle against churn into a proactive growth engine.

  • Pricing & Monetization Experiments

    Validated pricing models, bundling strategies, and upsell experiments backed by data to maximize revenue capture.

  • Experimentation Culture Framework

    A repeatable system to scale experimentation across your org, enabling high-tempo testing and long-term growth.

Who this course is for

  • Product Managers

    who want to drive growth with systematic experimentation rather than intuition.

  • Senior PMs/Leads

    responsible for embedding experimentation into product strategy and team culture.

  • Growth-Focused Professionals

    in product-adjacent roles (growth, marketing, data) who want to master experimentation from a PM’s perspective.

Prerequisites

This course is not for everyone

You should have PM experience to succeed in this course.

This is not an entry level course

If you’re new to product, start with Product Management Foundations Certification.

It is FOR YOU if you ...

want to lead growth systematically, using experimentation to drive decisions, optimize funnels, and scale revenue.

Not sure if this certification is right for you?

Schedule a call

What's included

  • Live sessions

    Live build labs with your AI Product Leader.

  • Course materials

    Full access to materials and recordings, anytime.

  • AI tools access

    $50k+ worth of AI tools, included with Unlimited Membership.

  • Instructor feedback

    Direct, live feedback from your Silicon Valley instructor.

  • Workflows & templates

    The most popular AI tool workflows, templates, and prompt packs.

  • Certification

    Industry-recognized credential on completion.

  • Reimbursement kit

    Support and resources to get your employer to cover the cost.

  • Alumni community

    Exclusive access to a network of 10k+ alumni.

Unlimited membership

$416

$462/mo, billed annually

  • Access to all 10 live instructor-led courses
  • Weekly live AI workshops
  • Free access to $50k+ worth of AI tools

Buy individual course

$2,999

Train your team ∙ Save 15%
Full Syllabus

Product Analytics & Experimentation Certification Curriculum

6 Modules6 Live Sessions12 Live Hours11 Hands-on Labs6 Artifacts1 Graded Final Project
01Ignite a product-led growth motion1 live session3 labs1 artifactHook: "How do the best products grow themselves?"

Pre-read

Pre-read · 10 min

PLG vs. SLG vs. AI-Led Growth, the six-step PLG engine, funnels & loops

Live · 2h

FinWise Data Lab

Hands-on lab

Exercise 2 Guide

Hands-on lab

FinWise Hypothesis & Bet Worksheet

Hands-on lab

First growth hypothesis: logged and bet against

Artifact

Session recording

Available post-class
02Optimize acquisition and activation flows1 live session1 lab1 artifactHook: "Who actually activates and stays?"

Pre-read

Pre-read · 10 min

Identify the highest-leverage acquisition channels

Live · 2h

Acquisition Lab Guide

Hands-on lab

Acquisition-to-Aha activation map: highest-leverage channels identified

Artifact

Session recording

Available post-class
03Sustain growth through retention & engagement1 live session2 labs1 artifactHook: "How does retention become a growth driver?"

Pre-read

Pre-read · 10 min

Test the engagement mechanics that make retention compound

Live · 2h

Retention Lab Guide

Hands-on lab

Engagement Scorecard

Hands-on lab

Engagement Scorecard: retention mechanics that compound

Artifact

Session recording

Available post-class
04Sharpen hypotheses with data and analytics1 live session2 labs1 artifactDay 4 Hook: "Say vs. do — how do I read the right signals?"

Pre-read

Pre-read · 10 min

Build the data literacy to read the right signals

Live · 2h

Analytics Lab Guide

Hands-on lab

Metrics Cheat Sheet

Hands-on lab

Signal-clarity brief: say vs. do gap resolved, hypothesis sharpened

Artifact

Session recording

Available post-class
05Master advanced experimentation methods1 live session1 lab1 artifactHook: "What when A/B testing isn't enough?"

Pre-read

Pre-read · 10 min

Higher-quality signals at greater frequency, confident calls from messy results

Live · 2h

Methods Lab Guide

Hands-on lab

Experiment design: beyond A/B, confident call from messy results

Artifact

Session recording

Available post-class
06Validate pricing and monetization strategies1 live session2 labs1 artifactHook: "How do I turn willingness-to-pay into growth?"

Pre-read

Pre-read · 10 min

Unlock revenue hidden in pricing and expansion, systematically

Live · 2h

Pricing Lab Guide

Hands-on lab

Final Project Deliverables Prompt Generator

Hands-on lab

FinWise growth & pricing strategy — final submission

Artifact

Session recording

Available post-class
07Final project: present your FinWise growth strategy6 artifacts1 repoCertification

Your forked repo: six artifacts assembled toward one submission

Portfolio-ready

Product Analytics & Experimentation certification review, graded by your instructor

Graded · Certification

Certificate issued on pass

Shareable credential

Upcoming start dates

Product Analytics & Experimentation

2 spots left

Oct 6 – Oct 22

3 Weeks · Part-time

Tuesdays and Thursdays

10:00 AM – 12:00 PM

(America / Los Angeles)

Rohit ReddyAI Product Lead at Meta

Product Analytics & Experimentation

Dec 1 – Dec 17

3 Weeks · Part-time

Tuesdays and Thursdays

5:30 PM – 7:30 PM

(America / Los Angeles)

Explore our flexible plans

Single Certification

Ideal for: Focused learners who want to master a specific skill

$2,999

  • 1 live, instructor-led certification course

Pro Membership

Ideal for: Product managers ready to build broad expertise across multiple disciplines

$333

/mo, billed annually

  • 2 live, instructor-led certification courses
  • Weekly live AI Workshops
  • Access to on-demand content
  • Access to our alumni community

Unlimited Membership

Ideal for: Product professionals seeking full career transformation

Best Value

$416

/mo, billed annually

  • 10 live, instructor-led certification courses
  • Weekly live AI Workshops
  • Free access to $50k+ worth of AI tools
  • Ticket to one ProductCon conference
  • Access to on-demand content
  • Access to our alumni community
  • Access to all newly released courses

Hear it from our alumni

"The biggest shift was getting comfortable turning rough ideas into working prototypes — actually shipping things, not just planning them."

Vikrant Shukla

Sr Product Manager at Salesforce

Thank you Product School for helping bring genAI concepts down to earth. We covered technical basics such as RAG and embedding and tokenization and Product-focused ideals such as defensive and offensive AI strategies.

Deepak Ravi

Product Manager, AI & Data at New York Life

"Through the certification, I learned a lot about AI, myself, and how to keep current with the rapid changes in the industry. No doubt that I will be a better product leader, and I look forward to building our AI PM community."

Josh Gray

Global Monetization Product at Tiktok

"This program strengthened my understanding of how successful AI products are built — not just with strong models, but with the right balance of workflow integration, trust, evaluation, and operational impact."

Debolina Das

Sr Product Manager at Amazon

"It was the right time to pick up this course when AI tools like Claude Code are changing how PMs work — and this program gave me a practical, hands-on foundation from vision to launch."

Clinton Gonsalves

Product Manager at JPMC

"Product School helped me develop critical product skills to master my job and get a product promotion. The case studies and real examples shared by my instructor helped me put into practice the frameworks that I learned and drive impact in my work."

Paulina Mwangi

Sr Director of Product at Salesforce

"Claude Code gave me a better overview of the entire process — system, roadmap, strategy — and freed up mental space to focus on the quality of the work."

Jenny Kan

Product Strategy Lead at ServiceNow

"Product School helped me learn the skills that I needed to break into product, and now I work on Product Strategy for Google Play."

Shilpi Verma

Product Lead at Google

"This certification covers everything you need to know about Product Management to jumpstart and land your first PM job. It isn’t all theory, you get to apply everything you learn to your own project and the instructors provide feedback to help you improve."

Medha Ghatikesh

Product Manager at Meta

For teams

Train the whole product org

Private cohorts on your schedule, group pricing from three seats, and everything you need to get it expensed.

  • Group discounts starting at 3 seats

  • Private cohorts, your dates and your case studies

  • Reimbursement letter and invoicing handled

  • Team progress reporting for managers

Talk to Sales

Frequently asked questions

What does a Certification from Product School mean?

Product School certifications are the gold standard in Product Management and AI Training and are recognized across the industry. Since 2014, Product School has been at the cutting edge of Product Management education. We’ve certified over 20,000  Product Managers from around the world, so we know exactly what it takes to succeed in this highly competitive and ever changing industry. Hiring managers recognize that our alumni have been trained by the very best.

What’s the schedule and duration of the course?

We know you’re busy, so making this fit in with your schedule is key! That’s why we have multiple course options that focus on making this as convenient as possible.

Who are Product School instructors?

Our instructors are accomplished AI Product Leaders who work at some of the most prominent Silicon Valley companies, such as Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon. As experienced professionals who build digital products for millions of people and work with AI every day, they know exactly what it takes to get upskilled as a Product Manager and succeed in the role as an AI native PM.

How many students are in each class?

At Product School, we believe in fostering a collaborative and personalized learning environment. That’s why we keep our class sizes small, with a limited number of students per class. Unlike other Product Management courses, where you may be competing for the instructor's attention among dozens or even hundreds of students, we ensure that you'll receive individual attention and forge meaningful relationships with your instructor and peers. They’re also just big enough that you benefit from learning and networking alongside students with a broad range of professional backgrounds.

What are the classes like?

Our AI certifications are hands-on, immersive, and practical from the very first day. You’ll be using state-of-the-art PM and AI tools, taking part in group exercises, discussing case studies, creating content to add directly to your portfolio, strengthening your resume, and practicing mock interviews. By the end of the sessions, you’ll have built deeper knowledge and skills in AI Product Management supported by a tool-kit of frameworks aligned to real-world examples to help you succeed in your career.

Are the certifications taught in-person or online?

All of Product School's courses are delivered live online. You'll be able to stream lectures in real-time, interact with your instructor, and collaborate with your peers from anywhere in the world, all from the comfort of your own home. We offer cohorts at various times to accommodate students from different time zones and locations around the world.

How much does Product School cost?

Product School offers three plans to fit different goals and levels of commitment.

  • Single Certification — One live, instructor-led certification to deepen expertise in a specific area.

  • Pro Membership — Two live certifications per year, on-demand content and alumni community access. Flexible payment plans available.

  • Unlimited Membership — Ten live certifications per year, free access to $50,000+ worth of AI tools, a ticket to ProductCon, on-demand content and alumni community access. Flexible payment plans available.

Discover how our programs can unlock new opportunities—without worrying about upfront costs. Schedule a call with our Admissions Team to discuss which plan aligns with your goals and explore flexible payment options tailored to you.

Which Product School plan is right for me?

It depends on your goals and how quickly you want to grow.

If you’re targeting one specific skill gap, a Single Certification is the most direct path. If you want structured annual development across two focus areas, Pro Membership gives you that without overcommitting. If you’re serious about staying ahead of AI in product management and want maximum access — certifications, events, tools, and community — Unlimited Membership is built for you.

Not sure? Schedule a call and we’ll help you choose.

What’s included in the Pro and Unlimited Memberships?

Both memberships include live, instructor-led certifications, on-demand content, alumni community access, and a LinkedIn badge.

  • Pro Membership — Two certifications per year — a focused way to keep developing without a large time or financial commitment. Flexible payment plans available.

  • Unlimited Membership — Ten certifications per year, plus free access to $50,000+ worth of AI tools and a ticket to ProductCon (SF, NY, or London). Built for professionals who want to go all-in on their product career. Flexible payment plans available.

Schedule a call to find out which is right for you.


How do I get started?

Ready to get started? Explore our plans to find the right fit, or enroll now if you already know which certification you want. If you have questions, schedule a free call and we’ll help you choose.

Can Product School provide custom training for my company?

Absolutely! We frequently customize training for companies looking to onboard new talent, upskill and align existing teams, and outpace the competition. In-person or online, we’ll work with you to design a unique experience that fits your company’s needs and schedule, no matter where you are in the world. Speak to our Enterprise team to learn more today.