3 weeks ∙ Part-time

Go-to-Market Certification

Bring the right products to market faster. Sharpen positioning, launches, and pricing with AI, and build the cross-functional GTM engine that wins market share.

Hernan Guelman
Hernan Guelman

Group Product Manager at Google

Next Cohort:Nov 2 – Nov 23
Live Session:Mon and Wed, 10:00 AM–12:00 PM PT
Open for enrollment

Live online

Taught by top AI product leaders

Small classes

20 students per class, on average

4.8

Based on 1,709+ ratings

20,901+

students graduated

Our instructors work at

AnthropicOpenAIGoogleMetaUberSpotify

The PM’s playbook for winning launches and sustained growth

Great products fail without the right go-to-market execution. To succeed, PMs must be able to transform product strategy into a clear launch plan, align teams around positioning and messaging, and deliver pricing and packaging strategies that capture value from day one. But GTM doesn’t stop at launch—it’s about building momentum through iteration and continuous market alignment.

The Go-to-Market Certification gives Product Managers a proven framework for taking products from idea to adoption. You’ll learn how to decode competitive signals, craft standout positioning, design resonant messaging, and implement pricing strategies that drive revenue. By the end, you’ll graduate with a complete GTM plan and playbook—proof you can confidently lead launches and fuel long-term growth.

What you’ll learn

  • Strategic Go-To-Market Plan

    A comprehensive, actionable launch blueprint that maps every step needed for a successful release.

  • Market & Competitive Signal Report

    An analysis framework for identifying opportunities, decoding competitor activity, and prioritizing where to play.

  • Product Positioning Framework

    A positioning narrative that defines your unique value proposition and sets your product apart in the market.

  • Messaging Hierarchy

    Customer-centric messaging that transforms features into compelling stories, tailored to pain points and buyer needs.

  • Pricing & Packaging Strategy

    A pricing model and packaging structure designed to maximize adoption, capture customer value, and drive revenue.

  • Post-Launch Playbook

    A repeatable system for gathering feedback, measuring outcomes, and sustaining momentum after launch.

Who this course is for

  • Product Managers

    who want to lead launches with confidence and drive product adoption.

  • Senior PMs/Leads

    who need to align cross-functional teams on positioning, messaging, and pricing strategies.

  • Product-adjacent professionals

    in roles like marketing, strategy, or growth who want to master GTM from a product perspective.

Prerequisites

This course is not for everyone

You should have PM experience to succeed in this course.

This is not an entry level course

If you’re new to product, start with Product Management Foundations Certification.

It is FOR YOU if you ...

want to future-proof your product skills and confidently lead launches that succeed in the market.

Not sure if this certification is right for you?

Schedule a call

What's included

  • Live sessions

    Live build labs with your AI Product Leader.

  • Course materials

    Full access to materials and recordings, anytime.

  • AI tools access

    $50k+ worth of AI tools, included with Unlimited Membership.

  • Instructor feedback

    Direct, live feedback from your Silicon Valley instructor.

  • Workflows & templates

    The most popular AI tool workflows, templates, and prompt packs.

  • Certification

    Industry-recognized credential on completion.

  • Reimbursement kit

    Support and resources to get your employer to cover the cost.

  • Alumni community

    Exclusive access to a network of 10k+ alumni.

Unlimited membership

$416

$462/mo, billed annually

  • Access to all 10 live instructor-led courses
  • Weekly live AI workshops
  • Free access to $50k+ worth of AI tools

Buy individual course

$2,999

Train your team ∙ Save 15%

Go-to-Market Certification Curriculum

6 Modules6 Live Sessions12 Live Hours18 Hands-on Labs6 Artifacts1 Graded Final Project
01Build a winning GTM strategy1 live session3 labs1 artifactDay 1 Hook: "How do GTM motions shape every strategic choice in a launch?"

Pre-read

Pre-read · 10 min

Discover Framework, PLG/SLG/CLG motions

Live · 2h

Apply the Discover Framework to Roamly

Hands-on lab

Build your V1 GTM strategy for Roamly

Hands-on lab

GTM Strategy Builder

Hands-on lab

GTM Strategy One-Pager — goal, audience, metrics, tier

Artifact

Session recording

Available post-class
02Leverage competitive intelligence to validate strategy1 live session3 labs1 artifactDay 2 Hook: "How do I turn market signals into an advantage competitors cannot replicate?"

Pre-read

Pre-read · 10 min

Competitor tiers, the four-section battlecard

Live · 2h

Generate a competitive battlecard for Roamly Groups

Hands-on lab

Turn your competitive intelligence into a strategic bet

Hands-on lab

Battlecard Builder

Hands-on lab

Competitive Battlecard

Artifact

Session recording

Available post-class
03Master product positioning1 live session3 labs1 artifactDay 3 Hook: "Why do the sharpest products lose when positioning is vague?"

Pre-read

Pre-read · 10 min

Six-component positioning framework

Live · 2h

Draft your positioning framework

Hands-on lab

Refine and test your positioning statement

Hands-on lab

Positioning Builder

Hands-on lab

Positioning Statement

Artifact

Session recording

Available post-class
04Deliver messaging that captivates customers1 live session3 labs1 artifactDay 4 Hook: "How do I turn positioning into a message that moves people?"

Pre-read

Pre-read · 10 min

Value / capabilities / evidence pillars

Live · 2h

Write your messaging pillars

Hands-on lab

Generate and activate your messaging assets

Hands-on lab

Messaging Builder

Hands-on lab

Messaging Framework

Artifact

Session recording

Available post-class
05Increase revenue through smarter pricing and packaging1 live session3 labs1 artifactDay 5 Hook: "How do I price for adoption and revenue from day one?"

Pre-read

Pre-read · 10 min

Willingness to pay, Van Westendorp, Good-Better-Best

Live · 2h

Complete your pricing plan

Hands-on lab

Generate your one-page recommendation

Hands-on lab

Pricing Builder

Hands-on lab

Pricing & Packaging Recommendation

Artifact

Session recording

Available post-class
06Execute a coordinated GTM launch plan1 live session3 labs1 artifactDay 6 Hook: "How do I turn a complete strategy into sustained market momentum?"

Pre-read

Pre-read · 10 min

Phased plan, owned/paid/earned channels

Live · 2h

Finalize your six deliverables

Hands-on lab

Generate your HTML presentation

Hands-on lab

Presentation Prompt Builder

Hands-on lab

Coordinated Launch Plan

Artifact

Session recording

Available post-class
07Final project: Roamly go-to-market presentation6 artifacts1 repoCertification

Your forked repo: all six artifacts assembled into one submission

Portfolio-ready

Go-to-Market certification review, graded by your instructor

Graded · Certification

Certificate issued on pass

Shareable credential

Upcoming start dates

Choose the time that best fits your schedule

Go-to-Market

Nov 2 – Nov 23

3 Weeks · Part-time

Mondays and Wednesdays

10:00 AM – 12:00 PM

(America / Los Angeles)

No class on Nov. 11th

Hernan GuelmanGroup Product Manager at Google

Go-to-Market

Jan 30 – Feb 13

3 Weeks · Part-time

Saturdays

7:30 AM – 12:00 PM

(America / Los Angeles)

30 mins break

Explore our flexible plans

Single Certification

Ideal for: Focused learners who want to master a specific skill

$2,999

  • 1 live, instructor-led certification course

Pro Membership

Ideal for: Product managers ready to build broad expertise across multiple disciplines

$333

/mo, billed annually

  • 2 live, instructor-led certification courses
  • Weekly live AI Workshops
  • Access to on-demand content
  • Access to our alumni community

Unlimited Membership

Ideal for: Product professionals seeking full career transformation

Best Value

$416

/mo, billed annually

  • 10 live, instructor-led certification courses
  • Weekly live AI Workshops
  • Free access to $50k+ worth of AI tools
  • Ticket to one ProductCon conference
  • Access to on-demand content
  • Access to our alumni community
  • Access to all newly released courses

Hear it from our alumni

"The biggest shift was getting comfortable turning rough ideas into working prototypes — actually shipping things, not just planning them."

Vikrant Shukla

Sr Product Manager at Salesforce

Thank you Product School for helping bring genAI concepts down to earth. We covered technical basics such as RAG and embedding and tokenization and Product-focused ideals such as defensive and offensive AI strategies.

Deepak Ravi

Product Manager, AI & Data at New York Life

"Through the certification, I learned a lot about AI, myself, and how to keep current with the rapid changes in the industry. No doubt that I will be a better product leader, and I look forward to building our AI PM community."

Josh Gray

Global Monetization Product at Tiktok

"This program strengthened my understanding of how successful AI products are built — not just with strong models, but with the right balance of workflow integration, trust, evaluation, and operational impact."

Debolina Das

Sr Product Manager at Amazon

"It was the right time to pick up this course when AI tools like Claude Code are changing how PMs work — and this program gave me a practical, hands-on foundation from vision to launch."

Clinton Gonsalves

Product Manager at JPMC

"Product School helped me develop critical product skills to master my job and get a product promotion. The case studies and real examples shared by my instructor helped me put into practice the frameworks that I learned and drive impact in my work."

Paulina Mwangi

Sr Director of Product at Salesforce

"Claude Code gave me a better overview of the entire process — system, roadmap, strategy — and freed up mental space to focus on the quality of the work."

Jenny Kan

Product Strategy Lead at ServiceNow

"Product School helped me learn the skills that I needed to break into product, and now I work on Product Strategy for Google Play."

Shilpi Verma

Product Lead at Google

"This certification covers everything you need to know about Product Management to jumpstart and land your first PM job. It isn’t all theory, you get to apply everything you learn to your own project and the instructors provide feedback to help you improve."

Medha Ghatikesh

Product Manager at Meta

For teams

Train the whole product org

Private cohorts on your schedule, group pricing from three seats, and everything you need to get it expensed.

  • Group discounts starting at 3 seats

  • Private cohorts, your dates and your case studies

  • Reimbursement letter and invoicing handled

  • Team progress reporting for managers

Talk to Sales

Frequently asked questions

What does a Certification from Product School mean?

Product School certifications are the gold standard in Product Management and AI Training and are recognized across the industry. Since 2014, Product School has been at the cutting edge of Product Management education. We’ve certified over 20,000  Product Managers from around the world, so we know exactly what it takes to succeed in this highly competitive and ever changing industry. Hiring managers recognize that our alumni have been trained by the very best.

What’s the schedule and duration of the course?

We know you’re busy, so making this fit in with your schedule is key! That’s why we have multiple course options that focus on making this as convenient as possible.

Who are Product School instructors?

Our instructors are accomplished AI Product Leaders who work at some of the most prominent Silicon Valley companies, such as Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon. As experienced professionals who build digital products for millions of people and work with AI every day, they know exactly what it takes to get upskilled as a Product Manager and succeed in the role as an AI native PM.

How many students are in each class?

At Product School, we believe in fostering a collaborative and personalized learning environment. That’s why we keep our class sizes small, with a limited number of students per class. Unlike other Product Management courses, where you may be competing for the instructor's attention among dozens or even hundreds of students, we ensure that you'll receive individual attention and forge meaningful relationships with your instructor and peers. They’re also just big enough that you benefit from learning and networking alongside students with a broad range of professional backgrounds.

What are the classes like?

Our AI certifications are hands-on, immersive, and practical from the very first day. You’ll be using state-of-the-art PM and AI tools, taking part in group exercises, discussing case studies, creating content to add directly to your portfolio, strengthening your resume, and practicing mock interviews. By the end of the sessions, you’ll have built deeper knowledge and skills in AI Product Management supported by a tool-kit of frameworks aligned to real-world examples to help you succeed in your career.

Are the certifications taught in-person or online?

All of Product School's courses are delivered live online. You'll be able to stream lectures in real-time, interact with your instructor, and collaborate with your peers from anywhere in the world, all from the comfort of your own home. We offer cohorts at various times to accommodate students from different time zones and locations around the world.

How much does Product School cost?

Product School offers three plans to fit different goals and levels of commitment.

  • Single Certification — One live, instructor-led certification to deepen expertise in a specific area.

  • Pro Membership — Two live certifications per year, on-demand content and alumni community access. Flexible payment plans available.

  • Unlimited Membership — Ten live certifications per year, free access to $50,000+ worth of AI tools, a ticket to ProductCon, on-demand content and alumni community access. Flexible payment plans available.

Discover how our programs can unlock new opportunities—without worrying about upfront costs. Schedule a call with our Admissions Team to discuss which plan aligns with your goals and explore flexible payment options tailored to you.

Which Product School plan is right for me?

It depends on your goals and how quickly you want to grow.

If you’re targeting one specific skill gap, a Single Certification is the most direct path. If you want structured annual development across two focus areas, Pro Membership gives you that without overcommitting. If you’re serious about staying ahead of AI in product management and want maximum access — certifications, events, tools, and community — Unlimited Membership is built for you.

Not sure? Schedule a call and we’ll help you choose.

What’s included in the Pro and Unlimited Memberships?

Both memberships include live, instructor-led certifications, on-demand content, alumni community access, and a LinkedIn badge.

  • Pro Membership — Two certifications per year — a focused way to keep developing without a large time or financial commitment. Flexible payment plans available.

  • Unlimited Membership — Ten certifications per year, plus free access to $50,000+ worth of AI tools and a ticket to ProductCon (SF, NY, or London). Built for professionals who want to go all-in on their product career. Flexible payment plans available.

Schedule a call to find out which is right for you.


How do I get started?

Ready to get started? Explore our plans to find the right fit, or enroll now if you already know which certification you want. If you have questions, schedule a free call and we’ll help you choose.

Can Product School provide custom training for my company?

Absolutely! We frequently customize training for companies looking to onboard new talent, upskill and align existing teams, and outpace the competition. In-person or online, we’ll work with you to design a unique experience that fits your company’s needs and schedule, no matter where you are in the world. Speak to our Enterprise team to learn more today.