Go-to-Market Certification
Bring the right products to market faster. Sharpen positioning, launches, and pricing with AI, and build the cross-functional GTM engine that wins market share.
Next Cohort
Starts in 18 days
4 spots leftDates & Schedule
Nov 2 – Nov 23
Mon and Wed, 10:00 AM–12:00 PM PT
Instructor
Hernan GuelmanGroup Product Manager at Google
Live online
Taught by top AI product leaders
Small classes
20 students per class, on average
4.8
Based on 1,709+ ratings
20,901+
students graduated
Our instructors work at
The PM’s playbook for winning launches and sustained growth
Great products fail without the right go-to-market execution. To succeed, PMs must be able to transform product strategy into a clear launch plan, align teams around positioning and messaging, and deliver pricing and packaging strategies that capture value from day one. But GTM doesn’t stop at launch—it’s about building momentum through iteration and continuous market alignment.
The Go-to-Market Certification gives Product Managers a proven framework for taking products from idea to adoption. You’ll learn how to decode competitive signals, craft standout positioning, design resonant messaging, and implement pricing strategies that drive revenue. By the end, you’ll graduate with a complete GTM plan and playbook—proof you can confidently lead launches and fuel long-term growth.
What you’ll learn
Strategic Go-To-Market Plan
A comprehensive, actionable launch blueprint that maps every step needed for a successful release.
Market & Competitive Signal Report
An analysis framework for identifying opportunities, decoding competitor activity, and prioritizing where to play.
Product Positioning Framework
A positioning narrative that defines your unique value proposition and sets your product apart in the market.
Messaging Hierarchy
Customer-centric messaging that transforms features into compelling stories, tailored to pain points and buyer needs.
Pricing & Packaging Strategy
A pricing model and packaging structure designed to maximize adoption, capture customer value, and drive revenue.
Post-Launch Playbook
A repeatable system for gathering feedback, measuring outcomes, and sustaining momentum after launch.
Who this course is for
Product Managers
who want to lead launches with confidence and drive product adoption.
Senior PMs/Leads
who need to align cross-functional teams on positioning, messaging, and pricing strategies.
Product-adjacent professionals
in roles like marketing, strategy, or growth who want to master GTM from a product perspective.
Prerequisites
This course is not for everyone
You should have PM experience to succeed in this course.
This is not an entry level course
If you’re new to product, start with Product Management Foundations Certification.
It is FOR YOU if you ...
want to future-proof your product skills and confidently lead launches that succeed in the market.
Not sure if this certification is right for you?
Schedule a callWhat's included
Live sessions
Live build labs with your AI Product Leader.
Course materials
Full access to materials and recordings, anytime.
AI tools access
$50k+ worth of AI tools, included with Unlimited Membership.
Instructor feedback
Direct, live feedback from your Silicon Valley instructor.
Workflows & templates
The most popular AI tool workflows, templates, and prompt packs.
Certification
Industry-recognized credential on completion.
Reimbursement kit
Support and resources to get your employer to cover the cost.
Alumni community
Exclusive access to a network of 10k+ alumni.
Unlimited membership
$416
$466/mo, billed annually
- Access to all 11 live instructor-led courses
- Weekly live AI workshops
- Free access to $50k+ worth of AI tools
Buy individual course
$2,999
Go-to-Market Certification Curriculum
01Build a winning GTM strategy1 live session3 labs1 artifactDay 1 Hook: "How do GTM motions shape every strategic choice in a launch?"Show Details
Pre-read
Discover Framework, PLG/SLG/CLG motions
Apply the Discover Framework to Roamly
Build your V1 GTM strategy for Roamly
GTM Strategy Builder
GTM Strategy One-Pager — goal, audience, metrics, tier
Session recording
02Leverage competitive intelligence to validate strategy1 live session3 labs1 artifactDay 2 Hook: "How do I turn market signals into an advantage competitors cannot replicate?"Show Details
Pre-read
Competitor tiers, the four-section battlecard
Generate a competitive battlecard for Roamly Groups
Turn your competitive intelligence into a strategic bet
Battlecard Builder
Competitive Battlecard
Session recording
03Master product positioning1 live session3 labs1 artifactDay 3 Hook: "Why do the sharpest products lose when positioning is vague?"Show Details
Pre-read
Six-component positioning framework
Draft your positioning framework
Refine and test your positioning statement
Positioning Builder
Positioning Statement
Session recording
04Deliver messaging that captivates customers1 live session3 labs1 artifactDay 4 Hook: "How do I turn positioning into a message that moves people?"Show Details
Pre-read
Value / capabilities / evidence pillars
Write your messaging pillars
Generate and activate your messaging assets
Messaging Builder
Messaging Framework
Session recording
05Increase revenue through smarter pricing and packaging1 live session3 labs1 artifactDay 5 Hook: "How do I price for adoption and revenue from day one?"Show Details
Pre-read
Willingness to pay, Van Westendorp, Good-Better-Best
Complete your pricing plan
Generate your one-page recommendation
Pricing Builder
Pricing & Packaging Recommendation
Session recording
06Execute a coordinated GTM launch plan1 live session3 labs1 artifactDay 6 Hook: "How do I turn a complete strategy into sustained market momentum?"Show Details
Pre-read
Phased plan, owned/paid/earned channels
Finalize your six deliverables
Generate your HTML presentation
Presentation Prompt Builder
Coordinated Launch Plan
Session recording
07Final project: Roamly go-to-market presentation6 artifacts1 repoCertificationShow Details
Your forked repo: all six artifacts assembled into one submission
Go-to-Market certification review, graded by your instructor
Certificate issued on pass
Upcoming start dates
Choose the time that best fits your schedule
November 2026
1 cohort
Go-to-Market
4 spots left
Nov 2 – Nov 23
Mondays and Wednesdays
10:00 AM – 12:00 PM
(America / Los Angeles)
January 2027
1 cohort
Go-to-Market
Jan 30 – Feb 13
Saturdays
7:30 AM – 12:00 PM
(America / Los Angeles)
Nothing that works? Join the waitlist or request a private cohort
Explore our flexible plans
Single Certification
Ideal for: Focused learners who want to master a specific skill
$2,999
- 1 live, instructor-led certification course
Pro Membership
Ideal for: Product managers ready to build broad expertise across multiple disciplines
$3,999
/per year
- 2 live, instructor-led certification courses
- Weekly live workshops
- Access to on-demand content
- Access to our alumni community
Unlimited Membership
Ideal for: Product professionals seeking full career transformation
$4,999
/per year
- 11 live, instructor-led certification courses
- Weekly live Workshops
- 1:1 coachingComing soon
- Free access to $50k+ worth of AI tools
- Ticket to one ProductCon conference
- Access to on-demand content
- Access to our alumni community
- Access to all newly released courses
Flexible payment options
We have flexible options to get you on your way to your Product Management goals:
Upfront payment discount
Pay for your education upfront and get a discount.
Study now, pay later
Enroll today and spread your payments over time with region-based installment options. Plan availability and terms vary depending on your country.
Employer sponsorship
Use your company’s budget for professional development or continuing education to fund your education with us.
Group enrollment discount
Enjoy 10% discount on single certifications courses for groups of 3 to 10 people from the same company. Discount available only for unlimited membership
Hear it from our alumni
"The biggest shift was getting comfortable turning rough ideas into working prototypes — actually shipping things, not just planning them."
Vikrant Shukla
Sr Product Manager at Salesforce
Thank you Product School for helping bring genAI concepts down to earth. We covered technical basics such as RAG and embedding and tokenization and Product-focused ideals such as defensive and offensive AI strategies.
Deepak Ravi
Product Manager, AI & Data at New York Life
"Through the certification, I learned a lot about AI, myself, and how to keep current with the rapid changes in the industry. No doubt that I will be a better product leader, and I look forward to building our AI PM community."
Josh Gray
Global Monetization Product at Tiktok
"This program strengthened my understanding of how successful AI products are built — not just with strong models, but with the right balance of workflow integration, trust, evaluation, and operational impact."
Debolina Das
Sr Product Manager at Amazon
"It was the right time to pick up this course when AI tools like Claude Code are changing how PMs work — and this program gave me a practical, hands-on foundation from vision to launch."
Clinton Gonsalves
Product Manager at JPMC
"Product School helped me develop critical product skills to master my job and get a product promotion. The case studies and real examples shared by my instructor helped me put into practice the frameworks that I learned and drive impact in my work."
Paulina Mwangi
Sr Director of Product at Salesforce
"Claude Code gave me a better overview of the entire process — system, roadmap, strategy — and freed up mental space to focus on the quality of the work."
Jenny Kan
Product Strategy Lead at ServiceNow
"Product School helped me learn the skills that I needed to break into product, and now I work on Product Strategy for Google Play."
Shilpi Verma
Product Lead at Google
"This certification covers everything you need to know about Product Management to jumpstart and land your first PM job. It isn’t all theory, you get to apply everything you learn to your own project and the instructors provide feedback to help you improve."
Medha Ghatikesh
Product Manager at Meta
Train the whole product org
Private cohorts on your schedule, group pricing from three seats, and everything you need to get it expensed.
Group discounts starting at 3 seats
Private cohorts, your dates and your case studies
Reimbursement letter and invoicing handled
Team progress reporting for managers
Frequently asked questions
What is the Go-to-Market Certification?
The Go-to-Market Certification is a live online course from Product School for PMs and product marketers who own launches. It takes you from a real go-to-market opportunity to a coordinated, defensible launch, covering strategy, competitive intelligence, positioning, messaging, pricing and packaging, and launch execution. Over 12 live hours, you build a complete go-to-market strategy.
What is a go-to-market strategy?
A go-to-market strategy is the plan for how a product reaches and wins its market. It defines who the product is for, why they should switch, how it is positioned against alternatives, and what the messaging says. It also sets how the product is priced and packaged, how the launch is coordinated across teams, and how momentum is sustained after release.
How do you create a go-to-market strategy?
The Go-to-Market Certification builds one in six steps:
1. Build the GTM strategy: validate the opportunity and choose your motion.
2. Use competitive intelligence to turn market signals into an advantage.
3. Write a sharp positioning statement.
4. Turn positioning into messaging that moves customers.
5. Design pricing and packaging for adoption and revenue.
6. Execute a coordinated launch plan and keep the momentum going.
Who is the Go-to-Market Certification for?
PMs and product marketers who own launches, senior PMs who align cross-functional teams on positioning and pricing, and people in strategy or growth roles. You need PM experience to succeed. If you are new to product, start with Product Management Foundations.
How long is the Go-to-Market Certification?
It has 12 live hours online, with weekday and weekend cohort formats.
What will I have at the end of the Go-to-Market Certification?
A complete go-to-market strategy, built from six deliverables:
a GTM strategy one-pager
a competitive intel brief and strategic bet
a positioning statement
messaging with an AI asset
a pricing recommendation
a launch plan with insights
You assemble them into one shareable HTML presentation.
How much does the Go-to-Market Certification cost?
$2,999 for a single certification. It is included in Pro ($3,999 a year, 2 courses) and in Unlimited ($4,999 a year, access to all 11 live instructor-led courses).
When does Pro make sense for Go-to-Market?
When you will take a second course within the year. Pro is built for exactly that: two live certifications for $3,999, instead of $5,998 bought separately, plus weekly live workshops, on-demand content and the alumni community.
Explore other certifications
Explore other certifications: Product Analytics & Experimentation Certification, Product Management Foundations Certification, and Vibe Coding Certification.