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3 weeks ∙ Part-time

Product Management Foundations Certification

Master the core skills, mindset, and tools to become a great Product Manager in the age of AI, and ship products people actually use.

Stacy Cronin
Stacy Cronin

Product Leader. Ex-YouTube, Google

Next Cohort:Oct 13 – Oct 29
Live Session:Tue and Thu, 6:00 PM–8:00 PM PT
5 spots left

Live online

Taught by top AI product leaders

Small classes

20 students per class, on average

4.8

Based on 1,709+ ratings

20,901+

students graduated

Our instructors work at

AnthropicOpenAIGoogleMetaUberSpotify

Build the skills every modern PM needs

The demand for skilled Product Managers has never been higher—but succeeding in product takes more than enthusiasm. You need the tools to think strategically, make data-informed decisions, and lead cross-functional teams with confidence.

The Product Management Foundations Certification goes beyond the basics to help you build real-world expertise. You’ll learn how to identify high-impact opportunities, define clear requirements, and create roadmaps that drive measurable outcomes. Through hands-on projects, you’ll apply proven frameworks, write production-ready PRDs, and manage launches that reflect the realities of top product organizations.

By the end, you’ll have a portfolio of artifacts and the advanced skill set to excel in your first PM role—or accelerate your growth from a product-adjacent position into a confident, strategic Product Manager.

What you’ll learn

  • Strategic Product Thinking

    Shift from task execution to strategic outcomes — mastering core PM responsibilities, soft skills, and the modern PM mindset.

  • Opportunity Discovery via Qualitative Signals

    Uncover high-value opportunities through advanced user research, balancing customer insights with business goals.

  • Data-Driven Decision Making

    Go from gut feelings to evidence-backed decisions using strong hypotheses, success metrics, and product analytics.

  • High-Velocity Product Roadmaps

    Build roadmaps that bridge vision and execution — from PRDs to AI-assisted prototyping for faster delivery.

  • Product Experimentation

    Master A/B testing and evidence-based decision making to confidently ship, kill, or pivot on results.

  • Go-to-Market Plans

    Orchestrate launches, align cross-functional teams, and track post-launch metrics for sustained growth.

Who this course is for

  • Aspiring & entry-level Product Managers

    who want to break into product with a strong foundation in core PM skills.

  • Product Managers

    who want to reinforce foundational and core product skills

  • Product-adjacent professionals

    looking to apply product frameworks and best practices to their current role as consultants, founders, etc.

What you'll gain

A strong PM foundation


Master the core responsibilities, mindset, and frameworks of modern Product Managers.

Practical, hands-on skills


Learn to build PRDs, roadmaps, and product strategies you can apply immediately.

It is FOR YOU if you ...

want to build the mindset, skills, and portfolio pieces that prepare you for a career in product.

Not sure if this certification is right for you?

Schedule a call

What's included

  • Live sessions

    Live build labs with your AI Product Leader.

  • Course materials

    Full access to materials and recordings, anytime.

  • AI tools access

    $50k+ worth of AI tools, included with Unlimited Membership.

  • Instructor feedback

    Direct, live feedback from your Silicon Valley instructor.

  • Workflows & templates

    The most popular AI tool workflows, templates, and prompt packs.

  • Certification

    Industry-recognized credential on completion.

  • Reimbursement kit

    Support and resources to get your employer to cover the cost.

  • Alumni community

    Exclusive access to a network of 10k+ alumni.

Unlimited membership

$416

$462/mo, billed annually

  • Access to all 10 live instructor-led courses
  • Weekly live AI workshops
  • Free access to $50k+ worth of AI tools

Buy individual course

$2,999

Train your team ∙ Save 15%

Product Management Foundations Certification Curriculum

6 Live Sessions12 Live Hours17 Hands-on Labs6 Artifacts1 Graded Final Project
01Develop Strategic Product Thinking1 live session3 labs1 artifactHook: "What separates a feature factory from a real value driver?"

Pre-read

Pre-read · 10 min

Output vs. outcomes, the three pillars of prioritization, B2C vs. B2B

Live · 2h

Exercise 1 Guide

Hands-on lab

Exercise 2 Guide

Hands-on lab

Problem Hook Builder

Hands-on lab

Problem Hook — a real value driver, framed and prioritized

Artifact

Session recording

Available post-class
02Discover Product Opportunities via Qualitative Signals1 live session3 labs1 artifactHook: "How do I find the real problem behind the workaround?"

Pre-read

Pre-read · 10 min

Journey mapping, the experience gap, why the status quo is competitor #1

Live · 2h

Exercise 1 Guide

Hands-on lab

Exercise 2 Guide

Hands-on lab

Persona & Journey Builder

Hands-on lab

Persona & Journey Map — real problem behind the workaround

Artifact

Session recording

Available post-class
03Use Analytics and Metrics for Data-Driven Decisions1 live session2 labs1 artifactHook: "How do I turn a hunch into a testable, measurable hypothesis?"

Pre-read

Pre-read · 10 min

Vanity vs. strategic metrics, AARRR funnel, data-to-hypothesis flow

Live · 2h

Exercise Guide

Hands-on lab

Hypothesis Builder

Hands-on lab

Testable hypothesis — success metrics, guardrails, decision window

Artifact

Session recording

Available post-class
04Build High-Velocity Product Roadmaps1 live session4 labs1 artifactHook: "How do I sequence the work so the right thing ships first?"

Pre-read

Pre-read · 10 min

Effort vs. Value, Now/Next/Later, MVP scoping with MoSCoW

Live · 2h

Exercise 1 Guide

Hands-on lab

Exercise 2 Guide

Hands-on lab

Roadmap Builder

Hands-on lab

PRD Builder

Hands-on lab

Roadmap + Simplified PRD — sequenced and scoped

Artifact

Session recording

Available post-class
05Run Effective Product Experimentation1 live session2 labs1 artifactHook: "How do I validate before I commit to building it all?"

Pre-read

Pre-read · 10 min

Match the method to your question, traffic, and risk

Live · 2h

Exercise Guide

Hands-on lab

Experiment Brief Builder

Hands-on lab

Experiment Brief — method matched to question, traffic, risk

Artifact

Session recording

Available post-class
06Launch Impactful GTM Plans1 live session3 labs1 artifactHook: "How do I bring it to market and prove it worked?"

Pre-read

Pre-read · 10 min

Goal, audience, launch size, channels, phased sequencing

Live · 2h

Exercise Guide

Hands-on lab

GTM Launch Plan Builder

Hands-on lab

Final Presentation Generator

Hands-on lab

GTM Launch Plan — capstone presentation assembled

Artifact

Session recording

Available post-class
07Final project: your product's GTM presentation6 artifacts1 repoCertification

Your forked repo: all six artifacts assembled into one submission

Portfolio-ready

Product Management Foundations certification review, graded by your instructor

Graded · Certification

Certificate issued on pass

Shareable credential

Upcoming start dates

Choose the time that best fits your schedule

Product Management Foundations

5 spots left

Oct 13 – Oct 29

3 Weeks · Part-time

Tuesdays and Thursdays

6:00 PM – 8:00 PM

(America / Los Angeles)

Stacy CroninProduct Leader. Ex-YouTube, Google

Product Management Foundations

Nov 16 – Dec 2

3 Weeks · Part-time

Mondays and Wednesdays

10:00 AM – 12:00 PM

(America / Los Angeles)

Nnanna EnyiPrincipal Product Manager at Amazon

Explore our flexible plans

Single Certification

Ideal for: Focused learners who want to master a specific skill

$2,999

  • 1 live, instructor-led certification course

Pro Membership

Ideal for: Product managers ready to build broad expertise across multiple disciplines

$333

/mo, billed annually

  • 2 live, instructor-led certification courses
  • Weekly live AI Workshops
  • Access to on-demand content
  • Access to our alumni community

Unlimited Membership

Ideal for: Product professionals seeking full career transformation

Best Value

$416

/mo, billed annually

  • 10 live, instructor-led certification courses
  • Weekly live AI Workshops
  • Free access to $50k+ worth of AI tools
  • Ticket to one ProductCon conference
  • Access to on-demand content
  • Access to our alumni community
  • Access to all newly released courses

Hear it from our alumni

"The biggest shift was getting comfortable turning rough ideas into working prototypes — actually shipping things, not just planning them."

Vikrant Shukla

Sr Product Manager at Salesforce

Thank you Product School for helping bring genAI concepts down to earth. We covered technical basics such as RAG and embedding and tokenization and Product-focused ideals such as defensive and offensive AI strategies.

Deepak Ravi

Product Manager, AI & Data at New York Life

"Through the certification, I learned a lot about AI, myself, and how to keep current with the rapid changes in the industry. No doubt that I will be a better product leader, and I look forward to building our AI PM community."

Josh Gray

Global Monetization Product at Tiktok

"This program strengthened my understanding of how successful AI products are built — not just with strong models, but with the right balance of workflow integration, trust, evaluation, and operational impact."

Debolina Das

Sr Product Manager at Amazon

"It was the right time to pick up this course when AI tools like Claude Code are changing how PMs work — and this program gave me a practical, hands-on foundation from vision to launch."

Clinton Gonsalves

Product Manager at JPMC

"Product School helped me develop critical product skills to master my job and get a product promotion. The case studies and real examples shared by my instructor helped me put into practice the frameworks that I learned and drive impact in my work."

Paulina Mwangi

Sr Director of Product at Salesforce

"Claude Code gave me a better overview of the entire process — system, roadmap, strategy — and freed up mental space to focus on the quality of the work."

Jenny Kan

Product Strategy Lead at ServiceNow

"Product School helped me learn the skills that I needed to break into product, and now I work on Product Strategy for Google Play."

Shilpi Verma

Product Lead at Google

"This certification covers everything you need to know about Product Management to jumpstart and land your first PM job. It isn’t all theory, you get to apply everything you learn to your own project and the instructors provide feedback to help you improve."

Medha Ghatikesh

Product Manager at Meta

For teams

Train the whole product org

Private cohorts on your schedule, group pricing from three seats, and everything you need to get it expensed.

  • Group discounts starting at 3 seats

  • Private cohorts, your dates and your case studies

  • Reimbursement letter and invoicing handled

  • Team progress reporting for managers

Talk to Sales

Frequently asked questions

What does a Certification from Product School mean?

Product School certifications are the gold standard in Product Management and AI Training and are recognized across the industry. Since 2014, Product School has been at the cutting edge of Product Management education. We’ve certified over 20,000  Product Managers from around the world, so we know exactly what it takes to succeed in this highly competitive and ever changing industry. Hiring managers recognize that our alumni have been trained by the very best.

What’s the schedule and duration of the course?

We know you’re busy, so making this fit in with your schedule is key! That’s why we have multiple course options that focus on making this as convenient as possible.

Who are Product School instructors?

Our instructors are accomplished AI Product Leaders who work at some of the most prominent Silicon Valley companies, such as Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon. As experienced professionals who build digital products for millions of people and work with AI every day, they know exactly what it takes to get upskilled as a Product Manager and succeed in the role as an AI native PM.

How many students are in each class?

At Product School, we believe in fostering a collaborative and personalized learning environment. That’s why we keep our class sizes small, with a limited number of students per class. Unlike other Product Management courses, where you may be competing for the instructor's attention among dozens or even hundreds of students, we ensure that you'll receive individual attention and forge meaningful relationships with your instructor and peers. They’re also just big enough that you benefit from learning and networking alongside students with a broad range of professional backgrounds.

What are the classes like?

Our AI certifications are hands-on, immersive, and practical from the very first day. You’ll be using state-of-the-art PM and AI tools, taking part in group exercises, discussing case studies, creating content to add directly to your portfolio, strengthening your resume, and practicing mock interviews. By the end of the sessions, you’ll have built deeper knowledge and skills in AI Product Management supported by a tool-kit of frameworks aligned to real-world examples to help you succeed in your career.

Are the certifications taught in-person or online?

All of Product School's courses are delivered live online. You'll be able to stream lectures in real-time, interact with your instructor, and collaborate with your peers from anywhere in the world, all from the comfort of your own home. We offer cohorts at various times to accommodate students from different time zones and locations around the world.

How much does Product School cost?

Product School offers three plans to fit different goals and levels of commitment.

  • Single Certification — One live, instructor-led certification to deepen expertise in a specific area.

  • Pro Membership — Two live certifications per year, on-demand content and alumni community access. Flexible payment plans available.

  • Unlimited Membership — Ten live certifications per year, free access to $50,000+ worth of AI tools, a ticket to ProductCon, on-demand content and alumni community access. Flexible payment plans available.

Discover how our programs can unlock new opportunities—without worrying about upfront costs. Schedule a call with our Admissions Team to discuss which plan aligns with your goals and explore flexible payment options tailored to you.

Which Product School plan is right for me?

It depends on your goals and how quickly you want to grow.

If you’re targeting one specific skill gap, a Single Certification is the most direct path. If you want structured annual development across two focus areas, Pro Membership gives you that without overcommitting. If you’re serious about staying ahead of AI in product management and want maximum access — certifications, events, tools, and community — Unlimited Membership is built for you.

Not sure? Schedule a call and we’ll help you choose.

What’s included in the Pro and Unlimited Memberships?

Both memberships include live, instructor-led certifications, on-demand content, alumni community access, and a LinkedIn badge.

  • Pro Membership — Two certifications per year — a focused way to keep developing without a large time or financial commitment. Flexible payment plans available.

  • Unlimited Membership — Ten certifications per year, plus free access to $50,000+ worth of AI tools and a ticket to ProductCon (SF, NY, or London). Built for professionals who want to go all-in on their product career. Flexible payment plans available.

Schedule a call to find out which is right for you.


How do I get started?

Ready to get started? Explore our plans to find the right fit, or enroll now if you already know which certification you want. If you have questions, schedule a free call and we’ll help you choose.

Can Product School provide custom training for my company?

Absolutely! We frequently customize training for companies looking to onboard new talent, upskill and align existing teams, and outpace the competition. In-person or online, we’ll work with you to design a unique experience that fits your company’s needs and schedule, no matter where you are in the world. Speak to our Enterprise team to learn more today.