The worldwide spending on IT in the year 2019 was forecasted to reach almost $3.8 trillion, with fastest growth rated in Enterprise Software and IT services. This same report by Gartner also forecasted that for the year 2020, Enterprise Software spending world-wide would be around $466 billion.
(And that was before anyone could have even thought about all the changes that COVID-19 would bring upon us, in terms of tech dependency. But I deviate.)
466 billion dollars.
Spent on Enterprise Software only.
(It doesn’t sink in that easily, does it!)
That is a ridiculously large amount of money to leave on the table because investing in technology does not automatically guarantee success.
In fact, finding the right technology is but half the battle won. The other, bigger battle that you then need to focus on, is how you can make your investment pay for itself by maximizing tech adoption. Getting your entire workforce to try, use and adopt a new technological solution is no joke. But with the right strategy (and tools) in place, you can make it happen more seamlessly and swiftly.
Here are 6 ways you can ensure victory the battle of new technology adoption – increase your adoption rates, no matter how complex the application:
1. Create a buzz and don’t be subtle about it
It is rather well known that Steve Jobs was not one to shy away from hosting a grand event every time they introduced new technology at Apple. And no, ostentation was not the reason why!
It is said that he was so passionate about technology that every time a new one was introduced, it was bound to be celebrated. It is safe to say that this is one practice that must be followed by every enterprise that wishes to not only introduce but successfully leverage new technology.
Here’s why creating a buzz around the application helps increase adoption. By building anticipation and curiosity in the users, you make them look forward to its launch. This is a great way to get them to take the first step towards the application.
You might also be interested in: What is Product Marketing?
Depending on the number if users that will eventually adopt this technology, you can plan the scale of this event. If assembling all your employees physically in one place is not an option, throw a massive e-party of sorts and make attendance mandatory to ensure that everyone gets a feel of what is in store.
Make clever use of this time to explain very clearly and elaborately how this technology will improve every employee’s work life and how that, in turn, is a huge win for the company. The idea is to convince your workforce that the new technology is a friend and not a foe.
2. Make the onboarding experience simple and effective
Plan a comprehensive onboarding experience even before you rollout the software. Take feedback from multiple sources on what they expect from the onboarding, which medium is preferred, how much training is too much, etc. Put in considerable time and effort to make sure you have a solid plan in place to make the onboarding experience the best one possible.
Considering that this is a multi-generational workforce, it is wise to cater to a range of tech-maturity levels. That is, you need to make sure your onboarding initiatives neither intimidate the less-savvy ones, nor bore the more-savvy ones.
Investing in a tool that will help you provide personalized software walkthroughs to help each employee orient themselves with the new technology at their own pace would be the ideal solution to creating a simple, successful onboarding experience.
3. Incentivize the enthusiastic adopters to motivate the rest
When it comes to increasing new technology adoption, you can count on ‘competition’ to give you an edge. One of the simplest ways to encourage peers to step up is to incentivize the high performers. (This works just as well with kindergartners as it does with high-octane Executives in Enterprises!) Healthy competition works wonders when it comes to bringing everyone to perform at their optimal best.
Identify the frontrunners, once onboarding is in place. Make sure you are fair in your assessment. Look at the data to help you put together a list of high-performers and incentivize them. Make sure you send out an announcement with the list of winners to spread the message that the more employees use and adopt the new technology, the higher their chances of being recognized and incentivized.
This, of course, cannot be an on-going arrangement. But depending on the application that is being launched, and the number of users it is meant to have, you can set a deadline to motivate early adopters. Eventually, these high performers can double up as mentors or guides for those who may take longer than others in understanding and using the said technology.
You might also be interested in: 5 Keys to Drive Growth through Product and Marketing Strategies
4. Provide on-going training to maximize adoption
Once the roll out is done and the initial buzz of onboarding settles, you need to start thinking of ways to keep the adoption rates consistently high. Often, people use new technology for the sheer thrill of it for the first few weeks and then go back to doing it the way they are used to once the excitement settles.
This is when you need to proactively reach out to users and provide them with the support they need, whenever they need it.
Don’t let your employees ever feel the need to have to ask for guidance. Give them multiple options they can choose from when they need assistance with the newly launched tech application. Think videos, PDFs, manuals, guides, handbooks, what have you – have them readily available. This way not only will they feel less awkward about reaching out, but also know that they can always get their queries answered without having to raise tickets or wait for it to be resolved.
A Digital Adoption Platform, or a DAP, is a great way to encourage people to explore, use and adopt new software as it makes technology less intimidating. A DAP sits on top of the application like a layer of help, assisting you at every step on where to go next, what action to take next, and so on. Enterprise software are not always the most user-friendly, and understandably so because they are built for scale and not really convenience.
Having a DAP is a great way to help simplify complex Enterprise applications that can be confusing, if not frustrating, for new users.
5. Make data your best friend and let it guide you
When making massive investments like Enterprise Software solutions, you need to know that usage and adoption are on track. This is where most Enterprises fail, and why they end up suffering massive losses. You can save yourself a lot of time, money, and effort by simply counting on data to help you move in the right direction when it comes to increasing adoption rates.
There are different ways in which you can gather data. But then again, the idea is to simplify data collection, analysis, and insight generation. A DAP makes it simple for you to analyze and consume software usage and adoption data.
For starters, it helps you understand where your users struggle, hesitate, or fumble the most, within the enterprise application. When you know these bottlenecks, you are in a much better position to trigger the right help content to them.
Plus, it gives you a detailed analysis of the software usage so you can them take reactive measures to fix what needs to be fixed.
6. Trust technology to help multiply your efforts
Enterprise Software investments affect the entire organization, one way or another. First the financial aspect – they aren’t cheap! Plus, the change is not easy on the employees or the management. Everyone goes through a period of adjustment which unless handled gracefully can snowball into employee resistance.
One way to fight all these potential mishaps is to support your Enterprise Solutions with a Digital Adoption Platform. A DAP helps you create personalized walkthroughs, with minimal effort, so you can help users understand the functionalities of the software and how they can leverage them. It provides them with on-screen guidance which is available to them on-demand, reducing their dependency of support. This can play a huge role in making employees more fluent in your enterprise applications and gives them the required confidence to use it more actively, leading to increased adoption overall.
You might also be interested in: Growth Marketing for Product Managers
Alongside increasing adoption rates for any enterprise software, a DAP also helps you increase employee productivity, lowers the burden on your L&D professionals by assisting them in training employees from within the application, helps HR teams with onboarding new employees to the software or existing employees to new software, and so much more.
The success of any technology is only as good as its usage and adoption. We are positive that there are at least a dozen other ways in which you can increase adoption rates for new technology, but none compare to the success guaranteed by a DAP. It is fuzz-free, yet high-impact solution that makes life easier for several people for several different reasons!
Meet the Author
Divya Bhat works at Apty as the Marketing Generalist & Content Strategist and has years of experience in Customer and Employee Experience. She loves reading about all things Technology and writing about how it can help make lives easier. With her journalistic background and penchant for languages, her curiosity to learn is ever evolving.