Product Manifesto

Product Management’s Guiding Star

This manifesto is:

  • The first of its kind, by and for Product People.
  • A reflection of the collective input from Product People of diverse backgrounds.
  • A set of actionable principles that speak to the urgent real-life questions and challenges we face every day.

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Partners

Meet the working group

Under the guidance of Mayank Yadav, who has built products at Facebook, eBay, and Uber, a team of Product professionals gathered to discover and define the principles for a new era.

Mayank Yadav

Product Lead

Meta
Mayank-Yadav-Profile-Image

Ashok Bania

VP of Product

Soundcloud
Ashok Bania

Felix Watson Jr

Product Leader

Google_SVG
Felix Watson Jr

Victoria Ku

Product Lead

Airbnb
Victoria Ku

Marily Nika

Product Lead

Google_SVG
Marily Nika

Sparsh Agarwal

Former Principal Product Manager

Linkedin
Sparsh Agarwal

Harbani Malhotra

Director of Product

Walmart
Harbani Malhotra

Soumeya Benghanem

Executive Product Manager

Vmware
Soumeya Benghanem

Shilpa Vir

Top Instructor & Product Lead

Google_SVG
profile-image-Shilpa-Vir

Andrew Nguyen

Director of Product

Bark
Andrew Nguyen

Carlos González De Villaumbrosia

Founder & CEO

Product School Company logo
Carlos headshot

How the Product Manifesto was created

Manifesto Phase one

Discovery

We began with the hypothesis that Product Managers today need an up-to-date, unifying set of principles, and started conducting research into this idea.

Product Manifesto Phase Two

Community

At a very early stage, we opened the door to the wider product community so PMs of diverse backgrounds could contribute their ideas and suggestions.

Product Manifesto Phase Three

Working

Members of the working group were decided. Working as PMs, they set about defining the main challenges faced by Product People today.

Product Manifesto Phase Four

Production

After the problems are defined, it’s time to start thinking about the solution. Actionable advice was distilled covering the entire product creation process.

Product Manifesto Phase Five

Feedback

An earlier version of the Product Manifesto was soft-launched to this community, with feedback gathered through a survey.

Product Manifesto Phase Six

Launch

The Product Manifesto is now ready for the world, and we commit to uphold its principles.