Product Management’s Guiding Star
This manifesto is:
- The first of its kind, by and for Product People.
- A reflection of the collective input from Product People of diverse backgrounds.
- A set of actionable principles that speak to the urgent real-life questions and challenges we face every day.
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Meet the working group
How the Product Manifesto was created
We began with the hypothesis that Product Managers today need an up-to-date, unifying set of principles, and started conducting research into this idea.
At a very early stage, we opened the door to the wider product community so PMs of diverse backgrounds could contribute their ideas and suggestions.
Members of the working group were decided. Working as PMs, they set about defining the main challenges faced by Product People today.
After the problems are defined, it’s time to start thinking about the solution. Actionable advice was distilled covering the entire product creation process.
An earlier version of the Product Manifesto was soft-launched to this community, with feedback gathered through a survey.
The Product Manifesto is now ready for the world, and we commit to uphold its principles.