Product Growth Metrics Cheat Sheet
Validated by by Shahzad Shaikh, Head of Product Management, Growth at Asana
Master the metrics you need to keep things moving up and to the right! Our Product Growth Metrics Cheat Sheet is packed with 45 metrics to measure success from the first touch to trial, conversion, and beyond.
Designed for product managers focused on growth loops and sustainable product mechanics, this guide provides the building blocks you need for data-driven insights to refine user experience and optimize every stage—from acquisition to revenue and referral. Start tracking the right metrics to fuel strategic, lasting growth in your product.
By sharing your email, you agree to our Privacy Policy and Terms of Service
Inside the Product Metrics Cheat Sheet
Inside this downloadable guide, you'll find definitions for 45 powerful metrics split across six key categories essential for product growth:
Acquisition
Metrics to understand where users come from and how they convert, like Customer Acquisition Cost (CAC) and Time to ‘Aha!’ Moment.
Activation
Track onboarding success and product adoption with metrics such as Onboarding Completion Rate and Feature Adoption Rate.
Engagement
Measure how often and how long users interact with key features, including Daily Active Users (DAU) and Session Duration.
Referral
Measure user advocacy to grow organically with metrics like Referral Rate and Viral Coefficient.
Retention
Keep users coming back when you keep an eye on metrics such as Churn Rate and Cohort Retention Rate.
Revenue
Assess and maximize profitability using metrics like Customer Lifetime Value (LTV) and Average Revenue Per User (ARPU).