What does a Product Manager do?
See how a Product Manager is responsible for the vision, roadmap, and success of a Product.
A Product Manager's key responsibilities are to create, maintain, and adjust the Product Vision and Roadmap, gather and analyze data, and make decisions that lead to the product's success. What a Product Manager does on a daily basis includes:
Gathering data to come up with ideas for new products and features, including curating ideas and deciding which ones are worth working on
Analyzing market and competition data to create products to match and surpass current industry standards
Creating, maintaining, and adjusting the product-line-level strategy and production schedules
Communicating Product Vision to the sales and Product Marketing teams
Creating and maintaining the Product Requirements Doc (PRD) for the engineering and support teams
Tracking performance and conducting user testing and obsessing over customer feedback to further improve the product
What skills does a Product Manager need to be successful?
A Product Manager needs to cultivate a variety of skills, including an exceptional ability to manage complex systems and data structures, excellent communication skills to construct compelling business cases, and a problem-solving Product Mindset. Product Managers must also systematically collect and distill qualitative and quantitative inputs into actionable insights, build trust across the business, and influence others to get things done. Additionally, they must be able to handle ambiguity and external dependencies and possess strong communication and presentation skills to convey technical concepts to both technical and non-technical stakeholders.
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