Product Management Glossary

A

A/B Testing
Acceptance Criteria
Affinity Diagram
Agile

B

Backlog
Beta testing
BI Business Intelligence

C

Churn Rates
Concept Review
Customer Centric
Customer Journey Map
Customer Success

D

Data Product Manager
Design Thinking
Design-Concept in Product Management
DevOps
Differentiation
Divergent Thinking

E

Epic

F

Feature
Feature Audit
Fundamentally New Product

G

Get Out Of The Building
Go-To-Market (GTM)
Growth Product Management

H

Hard Skills

I

Ideation
Implicit Requirement
Incremental Product

J

Jobs-to-Be-Done

K

Kano Model
KPI (Key Performance Indicator)

L

Lean Development
LTV (Lifetime Value)

M

Mind Map
MoSCoW
MVP (Minimum Viable Product)

N

NPS (Net Promoter Score)

O

OKR (Objectives and Key Results)

P

Personalization
Prioritization
Product
Product Analytics
Product Description Sheet
Product Designer
Product Lifecycle
Product Manager
Product Marketing
Product Marketing Manager
Product Owner
Product Portfolio
Product Requirements Doc (PRD)
Product Retrospective
Product Roadmap
Product Spec
Product Strategy
Product Vision
Product-Discovery
Product-Led Growth (PLG)
Product-Market Fit
Prototype

R

Release Plan
Research & Development

S

Scrum
Ship
Six Thinking Hats
SMART Objectives
Soft Skills
Sprint
Stakeholder

T

Technical Product Manager

U

Use Case
User Flow
User Research
USP (Unique Selling Point)
UX: User Experience

V

Value Proposition
Voice of Customer (VOC)

W

Waterfall
What Not How
Wireframe

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