What is a Product Requirements Document (PRD)?

Product Requirements Doc (PRD) in Product Management

What is a Product Requirements Document (PRD)?

A Product Requirements Document (PRD) is a document that outlines the features, functionality, and requirements of a product. It is typically used by Product Managers to communicate with stakeholders and guide the development process. 

Why do Product Requirements Documents matter?

A well-written PRD can help ensure that everyone involved in the development process is on the same page and that the product meets the needs of the intended audience. Product Managers use this to drive stakeholder alignment, prioritize features, and avoid scope creep. 

How are Product Requirements Documents applied?

Product Requirements Documents are used throughout the product development process. They can be used to communicate with stakeholders, guide the design and development of the product, and ensure that the product meets the needs of the intended audience. PRDs can also be used to manage expectations and ensure that everyone involved in the development process understands what is required to create a successful product.

Here’s a step-by-step approach to create your PRD:

1. Define the problem: Clearly define the problem the product is intended to solve.

2. Identify the audience: Identify the intended audience for the product and their needs.

3. Define the features: Define the features and functionality required to meet the needs of the intended audience.

4. Prioritize features: Prioritize the features based on their importance and the resources available.

5. Communicate clearly: Use clear and concise language to communicate the requirements of the product.

6. Get feedback: Get feedback from stakeholders and iterate on the PRD as needed.

When to consider/utilize Product Requirements Documents?

Product Requirements Documents should be created at the beginning of the Product Development process. They can be used to define the scope of the project and ensure that everyone involved in the development process understands what is required to create a successful product. PRDs can also be updated throughout the development process as new requirements are identified or changes are made to the scope of the project.

Product Requirements Doc (PRD) in action

“Product Discovery enabled us to identify a gap in the market and build a product that met a real customer need. This led to significant business growth and increased customer satisfaction.”