What is Design Concept in Product Management?

What is the broad, big-picture idea behind what you are trying to design? This will be connected to the problem you are trying to solve, and the real-world customer journey.

Design Concept in action

Our initial design concept was to create an interface that allows people to order up to 5 smoothies per week. Now, we are expanding our vision! We created the interface to allow for unlimited smoothie orders.