What is "Get Out Of The Building" in Product Management?

Most of us work in nice, controlled environments. But your customer won't be using your product in a corporate office. They'll be using it in the messy, chaotic real world. Get Out of the Building is shorthand for leaving your comfort zone and getting to know your customers in their own environment.

Get Out Of The Building in action

We had no idea what our customers really wanted, so we had to Get Out of the Building.

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