Product School

Product Manager

A Product Manager (PM) identifies customer needs, aligns new products or features with larger business objectives, and rallies a cross-functional team to turn that vision into reality. A Product Manager’s responsibilities include determining and prioritizing requirements for a specific product feature, researching customer pain points and their root causes, working closely with design teams to improve the customer experience, outlining and executing a detailed product strategy, managing cross-functional teams through influence, managing product roadmaps and releases, and advocating for the end user.

The ideal PM candidate will have a degree in business, marketing, computer science, engineering, or a related field or equivalent experience, 1-5 years of experience in a Product related role, and a proven ability in product development. At the intersection of technical ability, people skills and leadership intuition, a Product Manager must be as comfortable poring over spec drawings with an engineer as they would be extolling the virtues of a new feature before a crowd at a company event—communication skills are therefore vital. 

Product Manager job description

Role Description:

A Product Manager identifies the customer need, aligns new Products or features with larger business objectives, articulates what success looks like for a Product, and rallies a cross-functional team to turn that vision into a reality.

Product Manager Responsibilities:

  • Determine and prioritize requirements for a specific Product feature 

  • Research customer pain points and conduct “root cause analysis”

  • Work closely with design teams to improve the holistic customer experience

  • Outline and execute a detailed Product strategy.

  • Manage cross-functional teams through influence.

  • Manage Product roadmaps and releases.

  • Understand and communicate Product selling points.

  • Identify and fill Product gaps.

  • Generate new Product ideas grounded in research and data.

  • Develop Product pricing and positioning strategies in collaboration with Product Marketing and/or Demand Generation teams.

  • Work alongside engineering teams.

  • Work with PR and marketing teams to manage Product launches.

  • Act as a Product spokesperson and represent the company at public events.

Product Manager Requirements:

  • Bachelor’s or advanced degree in Business, Marketing, Computer Science, Engineering or a related field or equivalent experience preferred. 

  • 1-5 years of experience in a Product related role.

  • Previous experience in a Product development or management role is a plus.

  • Proven Product development ability.

  • Ability to understand technical concepts and work with technical teams is a must. Technical background with experience in software development or web technologies is a nice to have.

  • Attention to detail and good problem-solving skills.

  • Excellent interpersonal skills.

  • Good written and verbal communication.

  • Exceptional leadership skills.


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