Updated: July 31, 2023 - 3 min read
Every time you’ve purchased something in an app, bought credit in a video game, or upgraded from within a product itself, you’ve experienced the power of Product-Led Growth. The cool kids call it PLG, and it’s the secret sauce that:
Zoom credits for their 30-fold increase to 300 million active daily users in 2020
Slack, Calendly, and Dropbox claim that helped them grow faster and more efficiently
34% more SaaS companies are using year on year
Is causing 55% of companies to reorganize their Product teams
Has led 35% of companies to let Product Leaders drive annual planning
[Source: The Future of Product Management Report]
What is Product-Led Growth?
We could give you some complicated definition, but the answer really is in the name: Product-Led Growth is a strategy that places Product as the primary driver of growth in a company. Marketing and sales can still play valuable roles, but your Product becomes your key growth strategy.
No matter the industry you’re in, PLG has the potential to help companies stay competitive in a changing market (read: recession!). It drives alignment across teams by uniting everyone towards the same goal, empowering organizations to instill a company-wide growth mindset. Sounds like a Product Leader’s dream come true, right?
Familiarity with PLG is increasingly becoming table stakes for Product Managers. This means that if you want to future-proof your Product Management career, then you need to prove that you know how to operate in a Product-Led Growth environment.
How? Don’t worry. Product School and Gainsight have got you covered:
Introducing Our Product-Led Growth Micro-Certification with Gainsight
We’ve teamed up with leading Customer Success platform Gainsight to create a micro-certification course on the “why” and “how” of Product-Led Growth. Fully online and at your own pace, you’ll learn how to deploy PLG strategies to drive durable growth and make more effective, data-driven decisions.
Crafted by Product School’s team of Product education professionals and Gainsight’s Product Analytics and Customer Success experts, this course is packed with information and examples — especially when you get to the case study!
Scenario: You’re the New Growth Product Manager at a Video Conference App
On the micro-certification course, you’ll not only learn the theory. You’ll also embark on a practical, hands-on case study that puts you in the driver’s seat as a Growth PM at a (fictional) video conferencing platform.
You’ll analyze the challenge, make informed decisions, and get a real-world feel for how Product-Led Growth strategy and methodology is being deployed right now at some of the world’s most innovative companies.
At the end of the course, you’ll take a quick quiz and if you pass (which we’re sure you will!) you’ll be awarded the Product-Led Growth Micro-Certification. This will look amazing on your LinkedIn and send a signal to your network that you’re ready for what the future of Product Management holds.
We can’t wait to see you rocking that micro-certification badge on your LinkedIn profile! Be sure to let us know what you’ve learned once you’ve completed the course. 💪
Updated: July 31, 2023