Product School

Your Pathway to Product Marketing — Here’s What Students Think of the New Product Marketing Manager Certification (PMMC)

Carlos headshot

Carlos González De Villaumbrosia

December 21, 2023 - 4 min read

Updated: January 24, 2024 - 4 min read

As we bask in the excitement surrounding the introduction of our innovative Product Marketing Manager Certification (PMMC)™, it's a perfect moment to reflect on the journey that brought us here and the impact the course is already having on our students.

Launching with overwhelming success, the first PMMC cohort not only sold out but also achieved an exceptional student satisfaction score, mirroring our commitment to excellence in education. The demand for Product Marketers, as highlighted by Gartner, outstrips supply 2-to-1, further underscores the significant need for a hands-on certification that not only teaches theory, but also gives students the practical skills they need to get hired as Product Marketers. We're thrilled to see a growing number of professionals seizing this opportunity!

PMMC Prepares You for a Thriving Career in Product Marketing

How the PMMC Prepares You for a Thriving Career in Product Marketing

The PMMC isn't just a course; it's a comprehensive pathway crafted with insights from seasoned Product Marketing Leaders. It's designed to transform participants not only into adept Product Marketers but into industry leaders. This course ensures that you don't just learn the functions of a Product Marketer, but also embrace the mindset and strategic thinking required for success in this dynamic field.

Tailored specifically for those aspiring to excel in Product Marketing, the PMMC transcends traditional training. It integrates the essence of product positioning, messaging, go-to-market strategies, and metric-driven impact analysis. Our goal is to imbue you with both the practical skills and strategic insights needed to thrive in Product Marketing roles.

We created the PMMC in response to the growing demand for skilled Product Marketers and the gap in comprehensive, practical training in this area. The curriculum reflects the evolving needs of the industry, offering more than just theoretical knowledge.

The PMMC offers 30 hours of live instruction and 6 hours of on-demand content, allowing for certification completion part-time in 6 weeks or in an intensive 5-day full-time format. This flexible schedule is designed to fit seamlessly into your busy life.

What Sets the PMMC Apart: Curriculum Highlights

Our core modules, taught live by experienced Product Marketing professionals, cover a wide range of essential topics:

  • Strategic Foundations in Product Marketing: Dive into the core of Product Marketing, differentiating it from Product Management and understanding strategic frameworks.

  • Data-Driven Decision Making and Strategy Formulation: Master the integration of research and analytics into product strategy, utilizing frameworks like Spotify DIBB.

  • Effective Product Positioning and Messaging: Learn to craft compelling positioning statements and align your messaging across various channels.

  • Launch, Growth, and Optimization Strategies: Explore strategies for successful product launches, adoption, retention, and continuous market success optimization.

  • Collaboration and Enabling Sales and Growth: Enhance collaboration with sales teams, leveraging competitive intelligence for revenue growth.

  • Career Development and Real-World Application: Receive practical guidance for launching your career in Product Marketing, including resume and portfolio development, interview techniques, and applying your learning to real-world scenarios.

PMMC Testimonial Suji Yeon

Student Experiences with the PMMC

Our inaugural PMMC cohort, guided by industry experts, has already received high praise:

Suji Yeon, Senior Campaign Marketing Manager at Adobe:

Thank you to the Product School team for a fantastic PMMC course! This course not only provided a comprehensive foundation in product marketing but also enriched the learning experience with interactive breakout groups and exercises.  The hands-on examples and case studies helped me to build the confidence to apply the skill sets in real life.

Sonya Piggott, Certifications Project Manager at Meta:

I'm so glad that I enrolled in this PMMC course with the Product School! This course provided me with a thorough understanding of Product Marketing and how these skill sets are applied via case studies and real-life examples from our instructors and cohort. Also, group exercises and discussions further helped me to think and present like a Product Marketing Manager.

Are you ready to embark on a transformative journey in Product Marketing? To stand out in a field where demand exceeds supply? Join our Product Marketing Manager Certification (PMMC)™ today and open the door to a world of opportunity.

Learn more with Product School

Interested in advancing your product career? Our team is ready to guide you on your journey. Schedule a call with our admissions team today to learn how we can help you move forward in your product career.

Schedule a call
product school logo.png

Updated: January 24, 2024

Subscribe to The Product Blog

Discover Where Product is Heading Next

Share this post

By sharing your email, you agree to our Privacy Policy and Terms of Service