How Much You Can Make as a Product Manager in 2020

Product Management pays off and it also pays!

Everyone is aware of how much a Product Manager can add to any team. Companies like Google have started their own training programs to recruit and develop their next generation of product leaders. Outside Silicon Valley, more and more firms from very diverse sectors are hiring PMs: there’s no better proof than our coast-to-coast weekly product events. And this movement is now going global.

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It seems that product people are finally being recognized by their contributions. But are they being rewarded?

Certainly, there is a special warm feeling attached to finally launching your dream product. And the positive feedback you get from users and customers is priceless.

However, your top skills also have a price. And it differs greatly across the world.

Find out what you deserve on the most complete guide to the average product management salary in every continent.

First of all: Rank, rank, and rank (and location!)

Brief word of warning. The position you occupy in the organization chart matters a great deal. Obviously, a fresh-faced graduate is not going to merit the same pay as a longtime player in the tech arena.

While we are going to focus on Product Manager salaries, keep in mind these higher-level categories and their average compensations are stated in US Dollars and come from Glassdoor unless stated otherwise.

1. Associate Product Manager Salary

These are often the first exposure to the role. Entry-level positions require a certain level of familiarity with the company’s sector and, depending on the role, either strong business sense, technical expertise or a little bit of both. Many candidates transition from previous positions in tech, others come from more unexpected corners.

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The most common position names are Associate Product Manager or, simply, Product Manager. Product Manager interns are of a different consideration, as pay rates and schedules vary a lot for this type of training opportunities.

According to Glassdoor, the average Associate Product Manager salary is $96K. The average for Product Managers, considering their more solid experience, is $109K.

2. Experienced Product Manager Salary

Here, we are dealing with Product Managers with added gravitas and business acumen. They know what they are doing, they most definitely lead teams and are directly responsible to upper management. This implies a high level of engagement with the product, often involving coordination of different stakeholders (engineering and marketing teams). Many things can go wrong for these professionals: salaries go up in response.

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The most common positions under this pay scale are:

  • Senior Product Manager: average salary $138,388
  • Director of Product Management: average salary $149,238

3. Executive Product Manager Salary

This is it, end of the line. In the world of product, there is really no way of going beyond this. Product executives are dreamers with solid foundations, who have been to a hundred and one battles. They know their customers, they lead their teams and are influencers within the market.

This is why they deserve the top prize.

The most common positions include:

  • VP of Product: according to Payscale, Product VPs salaries lie between $119,000 and $218,000.
  • Chief Product Officer (CPO): these salaries are subject of much speculation. Via Payscale, we get the idea that minimum rates begin at about $183,614, climbing up to $252,000!

Of course, what is even more mysterious is the type of extra perks that come with these positions: most likely, a piece of the product itself. This makes it even more difficult to ascertain their rewards with accuracy.

What is certain, in any case, is that product executives are very well treated.

Find out what you’re worth from Sydney to SanFran

Something else is vital: where you live! Geography is a heavy influence because demand for product managers is radically different. Also, certain cities have substantially higher living costs (housing, transportation): wages have to reflect this.

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Do you have the compensation of a product leader?

Product Manager Salaries in North America

Product Management is no longer confined to California. Across the coasts, even across the border in Canada and Mexico, product professionals are setting the bar high for new digital developments. Here are some illustrations of what salaries are like across different cities:

🇺🇸 The United States of America

  • San Francisco: $129,387
  • Seattle: $118,976
  • New York: $106,587
  • Boston: $115,502
  • Los Angeles: $109,012
  • Austin: $109,006
  • Denver/Boulder: $94,762

🇨🇦 Canada

  • Toronto: CA$89,000
  • Montreal: CA$80,000

🇲🇽 Mexico

  • Monterrey: MXN$269,000
  • Mexico City: MXN$42,000

Product Manager Salaries in Europe

In the Old World, design finesse and tried-and-tested management traditions are being applied to newly created product positions. Check out how much you could be making as a Product Manager at these European tech capitals! (All salaries are displayed in local currency).

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🇬🇧 The United Kingdom

  • London: £55,357
  • Manchester: £43,397

🇩🇪 Germany

  • Frankfurt: €69,098
  • Stuttgart: €63,841
  • Munich: €64,052
  • Hamburg: €63,227
  • Berlin: €56,266

Other European cities:

  • Copenhagen: KR552,953
  • Dublin: €66,749
  • Paris: €51,617

Across the world

  • Bangalore: ₹2,051,024
  • São Paulo: R$194,000
  • Singapore: $87,000
  • Tokyo: ¥6,754,000
  • Sydney: A$110,000
  • South Africa: R682,000

Now that you know what the average Product Manager salary is, here are 5 tips to help you improve your next salary negotiation.

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