Aaditya Anand

Aaditya Anand is a seasoned product executive with over a decade of experience leading high-impact initiatives at the intersection of technology, commerce, and customer engagement. Currently the Head of Product Management for Subscription and Loyalty at Zalando, Aaditya spearheads the end-to-end strategy for Zalando Plus, the company’s flagship membership program. Under their leadership, the program expanded across 10+ European markets, growing to 2.5M+ members and driving over €1.3B in revenue—17.5% of the company's total. Aaditya leads a multidisciplinary organization across product, UX, analytics, and market research, and has launched groundbreaking innovations, including AI-powered SEO content engines, dynamic delivery systems, and retention-driving MarTech solutions, consistently increasing conversion rates, organic traffic, and customer lifetime value.

Prior to Zalando, Aaditya held key leadership roles at Meta, where they led global product and policy strategies in Business Integrity, supporting major launches across Facebook, Instagram, and Meta Pay. Their work spanned everything from scaling political ad enforcement tools for U.S. elections to launching Instagram Shopping Checkout and Reels Ads, with measurable impact on user trust, advertiser adoption, and monetization. A proven builder of 0–1 products and global platforms, Aaditya excels at uniting cross-functional teams to deliver data-driven, customer-obsessed solutions that scale—and has consistently driven business results across both hypergrowth startups and the world’s largest tech platforms.